Data Privacy

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors […]

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l’informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]

Guess you can’t please everyone. Comments on the second draft of the California attorney general’s implementation regs for the California Consumer Privacy Act (CCPA) are rolling in, and no one seems all that satisfied. Privacy advocates, such as the Electronic Frontier Foundation, think the California attorney general is watering down the law, while ad industry […]

The data, insights, technologies and communication channels that today’s marketers have at their disposal should make this the transformative age of marketing. But as new regulations such as the California Consumer Privacy Act (CCPA) go into effect, US marketers are finding that earning the trust of consumers while remaining compliant is increasingly complicated. Successful brands […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Google’s recent decision to deprecate third-party cookies on Chrome will severely cripple browser-based targeting, cross-site tracking, frequency capping and retargeting. Ad platforms […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old […]

The fate of each ad tech company hinges on whether or not it has a privacy strategy. Regulators, privacy advocates and web browsers are targeting core capabilities around targeting and measurement, which affects vendor product, engineering and commercial teams. So TripleLift appointed its first Chief Privacy Officer, Julia Shullman, in January. Her mission is to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]

Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in […]

The California attorney general’s office has released the second draft of its implementation regulations for the California Consumer Privacy Act. The updated regs, published late Friday, take into consideration feedback received during a 45-day comment period that ended in December. The AG is accepting comments on the amended proposed regulations until Feb. 25 (extended from […]

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] […]

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Content AT&T is still bleeding pay-TV subscribers as it beefs up its investment in HBO Max, which is driving losses in the short term. Consolidated revenues for the quarter were $46.8 billion but would have been $48 billion without the HBO […]

Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in […]

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Does the web need more browser engines? The recent trend has been toward browser engine consolidation. Google helped this along by growing Chrome’s market share, but Microsoft gave up on its own web-rendering software and moved to Chromium at the end […]