“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. One of the most powerful aspects of the cloud platform is the innovation created by the unbundling of component services. There is a full menu of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. Today, data is more of a language than a product. What has challenged many businesses is their ability to translate the new mountains of data they’ve collected internally […]
Match Media Group runs an ad business for a dating subscription company. Because ad business revenue accounts for only a small piece of the pie, the ad team always considers the effects of its ads on the user experience. “A fairly good parallel is Amazon,” said Peter Foster, GM of global advertising and brand solutions. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Hills, managing director of strategy at The 614 Group. There’s no place where complexity and the need to innovate is starker than at the intersection of campaign and account management. As publishers increasingly […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. A certified letter might make its way through a number of post offices as it travels from Point A to Point B, but neither the sender […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A wise man once mused: “If an ad loads on a web page but no human sees it, does it count as an impression?” […]
When New York Media charted its digital strategy, it chose not to go local. Instead, the publisher of New York magazine created standalone blogging brands with national distribution around fashion (The Cut), culture (Vulture) and food (Grub Street). And it’s since added tech (Select All) and science (The Science Of Us) to the list of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. In our industry – one of the most digitally advanced, according to McKinsey Global Institute – you would expect massive innovation. However, you’d be disappointed. Venture capital investment has indeed poured […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes, CEO at Commerce Signals. A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution. Historically, publishers used data on […]
Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and […]
