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»New York Media

Scale, Please: Vox Media Shares Post-Merger Plans For New York Media

Vox Media and New York Media are merging to create a portfolio of brands so they can better compete against platforms and build diversified businesses at scale, the companies announced Tuesday. “The conversations we have with marketers every day are about the engagement around our brands, scale and performance,” Vox Media Chief Revenue Officer Ryan... Continue reading »
by Sarah Sluis // September 25th, 2019 //
»
The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead

The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media... Continue reading »
by Sarah Sluis // February 6th, 2019 //
»
Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s 'Radical Resizing'

BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000 jobs went away. BuzzFeed laid off 200 people (15% of its staff), Verizon Media laid off 800 people (7% of its staff) and Gannett laid off more than two dozen... Continue reading »
by Sarah Sluis // January 25th, 2019 //
»
New York Media Makes Six Moves To Build Its Programmatic Business

New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them in market. But as programmatic becomes the dominant way to transact, New York Media hired Jeremy Fass in July to head its programmatic revenue operation. His mandate? Be proactive about programmatic, not reactive. “Due to... Continue reading »
by Sarah Sluis // November 28th, 2018 //
»
Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of... Continue reading »
by Sarah Sluis // May 31st, 2018 //
»
6 Magazine CEOs, 4 Strategies: How To Survive And Thrive In 2018

 The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And as print circulation declines, magazines struggle to maintain the steady revenue from their direct-to-consumer subscription businesses. The CEOs and presidents of Condé Nast,... Continue reading »
by Sarah Sluis // February 7th, 2018 //
»
New York Media’s CRO Bets On Local Mag’s Broader Digital Play

When New York Media charted its digital strategy, it chose not to go local. Instead, the publisher of New York magazine created standalone blogging brands with national distribution around fashion (The Cut), culture (Vulture) and food (Grub Street). And it’s since added tech (Select All) and science (The Science Of Us) to the list of... Continue reading »
by Sarah Sluis // July 12th, 2017 //
»
NYMag Publisher Looking For Data And Revenue

While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development and strategy at New York Media. New York Media – owner of the NYMag.com, Vulture, The Cut and Grub Street sites – is looking for partners that share its focus on using... Continue reading »
by Sarah Sluis // April 1st, 2016 //
»

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