The Sell Sider

When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check. Server-side header bidding? Check. Programmatic native? Check. Erik Requidan, VP of sales and programmatic strategy at Intermarkets, which represents right-leaning political publishers such as the Drudge Report, aims to balance all that new tech with […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization (SPO), or, as I like to call it, supply pathing, might not sound like the sexiest topic, but is suddenly the […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Denis McFarlane, chief executive officer at Infinitive. Google’s recently announced deprecation of DoubleClick Sales Manager (DSM) has caused some consternation in the publishing and mar tech worlds. After July 31, 2019, DSM users will no […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Jakubowski, director of publisher solutions at Facebook. The benefits of header bidding on the web are well documented: Publishers receive an average increase of 15% to 30% – even as high as 50% […]

If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross revenue will increase by the same amount? Publishers that unify their analytics and rigorously test those partners increasingly are finding that the answer is no. “There is no such thing as purely incremental revenue,” said […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bruno Rebouças, chief executive officer at ProgMedia. Today’s media-buying trends show that programmatic deals will keep growing aggressively compared to direct buys. Some key advertisers have already reached a point where all of their […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the […]

Condé Nast’s Evan Adlman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26 on a panel titled “Data Accuracy And The DMP.” Until recently, buyers who wanted to access Condé Nast’s ad inventory programmatically struggled to find enough impressions to buy. “The perception when I joined was that there wasn’t much scale there, and it […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, vice president of commercial product and innovation at The Washington Post. When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to […]