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Publishers’ Alliances: Damage Control Or Potential For A Brighter Future?

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the... Continue reading »

by AdExchanger // August 11th, 2017 //

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Ad Tech Is Butchering Your User Data

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Alessandro De Zanche, global product lead of data activation at GfK. User data is a paradox in the way it is controlled and used in organizations. For some companies, their use... Continue reading »

by AdExchanger // January 5th, 2017 //

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At ARF Re:think, Researchers Grapple With Emerging Markets

At the Advertising Research Foundation's Re:think conference in New York yesterday, discussion revolved around emerging markets such as China, India, and Brazil. John Forsyth, principal at McKinsey & Company, presented data showcasing the growth in these markets. "If you look at the growth over the next 15 years, three-fourths of the global growth is going... Continue reading »

by Kimberly Maul // March 20th, 2013 //

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Designing for the Data-Driven Organization

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Bitsy Bentley, Director of Data Visualization at GfK. Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute cartoons? Yes, it all has its place, and... Continue reading »

by AdExchanger // October 19th, 2012 //

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Bolstering Digital: GfK North America CEO Krajicek Discusses Acquisiton Of Knowledge Networks

In December, global market research firm GfK announced the acquisition of digital research firm Knowledge Networks. And late last week, the company announced the acquisition's closing. Read the release. David Krajicek, CEO of GfK Custom Research North America, discussed the acqusition and its implications. AdExchanger.com: What would you say were the triggers for GfK’s acquisition... Continue reading »

by AdExchanger // January 23rd, 2012 //

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