“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Sabella, CTO at PubMatic. With international scrutiny and stories about opaque pricing, Google could use some positive PR. Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Randi Stipes, CMO of IBM Watson Advertising and Weather. As marketers, we are tasked with amplifying a brand’s vision and echoing its core values to the world – values that today most often include […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Declan Owens, digital analytics expert at Piano. As the deprecation of third-party cookies looms, the vision of first-party data as the backbone of advertising is clearer than ever. But before they make the switch, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Progress is not a straight line or a smooth path, as many in history have reminded us. It seems to be the case for data […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jonathan Moran, Global Product Marketing Manager, SAS. Humans crave trust. Trusted relationships with family, friends, colleagues and, yes, even brands. And as societal, government, economic and health-related pressures weigh heavily and misinformation is delivered […]
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Sarah Sluis will be published in full on AdExchanger.com tomorrow. SurvivorNet’s first touch with its readers is usually at the beginning of a life-or-death experience – a cancer diagnosis. Which […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Garunov, EVP of business and strategic development at Sightly. Once upon a time, brands and agencies railed against walled gardens, and for good reason. They didn’t want Big Tech saying, “Trust us, your […]
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com tomorrow. Driving downloads is important. But Ben Webley, CMO of game developer Scopely, is looking for users who want to stick around. “We’re […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too […]
