Social Media

James Borow is CEO of Santa Monica-based GraphEffect, a social advertising platform focused on driving a customer’s paid, owned and earned media.  The company recently announced an update to its core product, GraphEffect 2.0, which it says, “enables marketers to integrate their social advertising and conversational marketing initiatives…”  Read the release. Click below or scroll […]

On Monday, social marketing software company Buddy Media announced that it had acquired UK-based Brighter Option, provider of a self-serve ad product via the Facebook Ads API. Terms were not disclosed. Read the release.  According to a post on his company’s blog, Buddy Media CEO Mike Lazerow said about the deal, “… integrating [Brighter Option’s] […]

Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]

Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic.  Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]

Sam Decker is CEO of Mass Relevance, a social content management system for vertical channels. He spoke to AdExchanger.com recently about his company and industry trends. AdExchanger: First, please share a bit about your background… SD: Sure. The first third of my career was in startups in the Bay Area. Some were media startups, some […]

Yesterday’s most highly-anticipated presentation of the day came and went like a dusty, desert breeze as Facebook COO Sheryl Sandberg offered what amounted to a sales pitch at the Association of National Advertisers (ANA) annual meeting in Scottsdale, Arizona. It appeared Facebook and Sandberg didn’t understand the audience: leading brand marketers from around the globe […]

Curtis Hougland is founder of Attention, a full-service social media marketing agency and part of MDC Partners. Hougland discusses his agency, social media marketing and more. AdExchanger.com: In social media, what is the unique approach to addressing audiences that isn’t present in other digital or traditional channels? CH: We can actually engage in conversations, which […]

In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]

One of the complaints about Facebook advertising has been the inability to sync any advertiser’s ad campaign efforts with other, non-Facebook, cookie-based efforts. In other words, if you’re a brand marketer looking to raise awareness for a particular product, you’ll need to use Facebook (FB) advertising’s own metrics – which could include anything from demographic […]

Today, social media marketing company Buddy Media announced the acquisition of Spinback, a social commerce analytics and technology company. On Buddy Media’s company blog, Buddy Media CEO Mike Lazerow explains how attribution was at the center of the reason for buying Spinback: “By combining sharing and conversion tracking into one elegant technology solution, Spinback shows […]