New York City-based AdMeld, a platform provider of advertising exchange and network optimization tools, announced that it has signed on as its CEO Michael Barrett, former Chief Revenue Officer at Fox Interactive Media (FIM) and EVP of Sales at AOL Media Networks. In the press release announcing the new hire, Benjamin Barokas, co-founder and Chief […]
Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!’s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and […]
Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media’s owner), Google (DoubleClick’s Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst […]
It appears the advertising world is starting to get physical about the pending integration of Google and Yahoo advertising – a deal brokered amidst Yahoo!’s flirtation with Microsoft regarding acquisition of the struggling Sunnyvale company. As Erica Morphy details in her E-Commerce Times article, traditional advertisers, agencies and its lobbying arm, the Association of National […]
Looking to expand its contextual offering, Yahoo!’s Right Media exchange and Lucid Media have signed an agreement that will enable publishers and advertisers on the Right Media Exchange to take advantage of contextual opportunities. This signals a change in Right Media’s previous exhortations about the importance of transparent, single site buys. Having sipped at the […]
Yesterday, Yahoo!’s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP’s top clients. Whether the clients end up using the exchange will be another question. In the NY Times article about the partnership, WPP Group sees a main benefit of […]
