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»adsdaq

Are You Ready? Real-Time Bidding Breakout Next Year Says Contextweb EVP Sears

Jay Sears is EVP, Strategic Products & Business Development of ContextWeb, Inc. / ADSDAQ Exchange who announced their real-time bidding API recently. AdExchanger.com: What will demand-side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? JS: More control. Very simply, real-time impression level... Continue reading »
by AdExchanger // May 11th, 2009 //
»
Crains New York: AdMeld and ContextWeb Report Momentum

Fear not. News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week's issue of Crain's New York. Judith Messina of Crain's writes about hope beyond the rubble: "Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling... Continue reading »
by AdExchanger // January 6th, 2009 //
»
Video: What's The Difference Between an Ad Network and an Ad Exchange?

ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!'s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline... Continue reading »
by AdExchanger // November 28th, 2008 //
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Four Ad Exchanges Featured on ClickZ

ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: "Getting to Know the Ad Exchanges." Wegert highlights just four of the ad exchanges - only Google/DoubleClick, Yahoo!'s Right Media Exchange (RMX), ContextWeb's ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX,... Continue reading »
by AdExchanger // September 18th, 2008 //
»
Linkage: Advertising Patent Debacle on The Prior Art

Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media's owner), Google (DoubleClick's Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst... Continue reading »
by AdExchanger // September 9th, 2008 //
»

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