News of gloom and doom in regards to Wall Street and the U.S. economy have not stopped ad exchange players AdMeld and ContextWeb according to this week's issue of Crain's New York.
Judith Messina of Crain's writes about hope beyond the rubble:
"Four-year-old ContextWeb (owners of Adsdaq) says it has been nearly doubling its revenues every year and expects to grow its 120-employee workforce by as much as 30% in 2009. Another young company, AdMeld, had 10 clients when it finished beta testing its services in November, and by early December it had 30. It's still getting calls from people who want to invest in the venture."
One-hundred percent growth is acceptable to venture capitalists even in a good economy, let alone the climate of 2008 and 2009. Consequently, this news is heartening not only for ContextWeb, but the ad exchange model overall.
More proof will be in the pudding in the Yahoo! quarterly earnings conference call on January 29. Yahoo!'s Sue Decker will hopefully shed light on Right Media Exchange's and the new APT platform's revenue and client adoption.
As for AdMeld, Michael Barrett knew something didn't he? It makes perfect sense why publishers are gravitating toward yield optimization companies when competition for ad dollars is reaching new heights. Whether customers are using a licensing model or offering a share of their optimized revenues to AdMeld, we expect many more stories from AdMeld and its competitors PubMatic and Rubicon Project.