• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»clickz

Four Ad Exchanges Featured on ClickZ

ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: "Getting to Know the Ad Exchanges." Wegert highlights just four of the ad exchanges - only Google/DoubleClick, Yahoo!'s Right Media Exchange (RMX), ContextWeb's ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX,... Continue reading »
by AdExchanger // September 18th, 2008 //
»
Ad Exchanges Featured on ClickZ

In ClickZ today, writer Tessa Wegert elevates the ad exchange cause with her article entitled, "Understanding Ad Exchanges." Ironically, the article is sponsored by ad network, Tribal Fusion. Not sure how TF felt about it - oh well. Wegert discusses one of the main differences between ad networks and exchanges: ad networks act as middlemen,... Continue reading »
by AdExchanger // September 11th, 2008 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
  • Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation
  • Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
  • Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape
  • How To Grade An Addressable TV Beta
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved