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»clickz

Four Ad Exchanges Featured on ClickZ

ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: "Getting to Know the Ad Exchanges." Wegert highlights just four of the ad exchanges - only Google/DoubleClick, Yahoo!'s Right Media Exchange (RMX), ContextWeb's ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX,... Continue reading »
by AdExchanger // September 18th, 2008 //
»
Ad Exchanges Featured on ClickZ

In ClickZ today, writer Tessa Wegert elevates the ad exchange cause with her article entitled, "Understanding Ad Exchanges." Ironically, the article is sponsored by ad network, Tribal Fusion. Not sure how TF felt about it - oh well. Wegert discusses one of the main differences between ad networks and exchanges: ad networks act as middlemen,... Continue reading »
by AdExchanger // September 11th, 2008 //
»
 

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