Marketers

CMOs’ ad budgets are flat this year compared to last year, according to Gartner. As a result, CMOs are looking for efficiency wherever they can find it, and AI is a top strategy.

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.

Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.

Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, according to CFO Jason Armstrong.

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead.

Forecasters expected tariffs would impact advertising growth projections. But that was before we knew exactly how steep these tariffs would be – and now that we do, it doesn’t bode well.

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, André Swanston tells AdExchanger.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.

“For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday.