Pinterest announced the rollout of additional ecommerce-focused offerings at its second-annual Pinterest Presents advertiser summit on Thursday, including a tool to identify trends, ads to monetize idea pins and an API that allows partners to tap into Pinterest’s first-party data.
If you aren’t plugged into Amazon news, you may not know about Thrasio. But it’s one of the biggest Amazon brand aggregators. And it’s looking for more ways data sources and data vendors that can assemble a picture for new acquisitions or ways to grow the current portfolio through advertising and analytics.
Walmart went further than it ever has in support of its advertising business when the retail big kahuna reported earnings on Thursday. The company broke out advertising revenue for the first time, with Walmart clearing $2.1 billion worldwide. $500 million of that total was credited as revenue earned as a reduction to an advertiser’s cost of sales (make of that what you will). The other $1.6 billion was pure media biz.
The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering groceries online for the first time skyrocketed, but the trend was already underway. The rush of retailers into the programmatic platform business meant they tended to follow the playbook laid out by the by the […]
Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries and expected sales are all known factors. Companies test, learn and implement during the first nine months of the year and by the holidays they should be riding on rails. And tech providers oblige. The […]
Many of the shopping behaviors that developed over the past couple of years due to COVID-19 have solidified and appear here to stay. The majority of consumers (56%) say they plan to shop primarily or exclusively online this holiday season, and more than three-quarters say they’ll use in-store pickup services this year as much or […]
The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition of Whole Foods, grocery giants, including Kroger and Walmart, are also investing heavily in sponsored search and programmatic. And now […]
There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become accustomed to seeing ad costs factored as an incremental part of overall sales. Spectrum Brands honed its advertising approach on […]
The first era of online shopping was independent merchants setting up their own sites. And the second era simply belonged to Amazon. But now we’re in a third era, which could be known as the social commerce age. Put differently: the age of Shopify. The ecommerce tech company announced an integration with TikTok on Tuesday, […]
Before co-founding high-end vintage furniture marketplace Chairish with her husband Gregg in 2013, Anna Brockway wouldn’t think twice about earmarking millions of dollars for a Super Bowl commercial. That’s because Brockway was a top marketing executive at Levi’s for seven years. But as a startup entrepreneur, she said that performance marketing felt like the “the […]
