The new commerce suite will also include technology to manage sales and advertising on Amazon and for Google Shopping Channel, the ad platform’s shopper marketing portal.
The Commerce Cloud doesn’t take any marginal fees, as an ad product would – it’s passing the media buys to Google, Amazon or Adobe’s separate ad tech, Sheldon said.
“What both those tools are about is having an out-of-the-box solution to disintermediate the need to work with an expensive managed service like ChannelAdvisor or an external agency,” he said.
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