Total ad spending on Hispanic media in 2011 was $5.7 billion, with $3.6 billion of that going to TV, according to Nielsen data released last spring. Nielsen also noted that Hispanics spend 68 percent more time watching online video and 20 percent more time watching video on their mobile phones compared to non-Hispanic Whites. That […]
The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]
Earlier this month, streaming video distributor Ooyala raised its fifth funding round — $35 million from Telstra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telstra. In addition to giving Ooyala a big opening in Telstra’s home country, the move also signaled a new level of importance for Ooyala to try to […]
The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]
Discovery Communications has explored web video here and there over the past few years as a promotional vehicle for its various cable TV networks, which include its flagship, TLC and Animal Planet. Online advertising has tended to be a secondary focus, with TV naturally being front and center. Online video programming producer Revision3 CEO Jim […]
Mark Trefgarne is Co-Founder and CEO of LiveRail, a video advertising technology company. AdExchanger.com: Let’s start with a little background on you. How did your consultancy lead to video advertising technology? MT: We started LiveRail about four years ago, which came out of a consulting company that I was running in London. The founding team […]
IGN Entertainment, a media, digital distribution, and game technology company, and a division of News Corporation, recently announced that it will incorporate FreeWheel‘s Revenue & Payments Management (RPM) system to bring together reporting across syndication channels Read more. Bernard Ho, VP/GM of Video at IGN Entertainment, discussed the deal and its implications. AdExchanger.com: How does […]
Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
For years, the television world has pivoted on the use of a reach and frequency metric known as the Gross Rating Point, a.k.a. the GRP (Wikipedia), for the buying of advertising time. As TRAFFIQ’s Eric Picard points out in a 2009 iMedia Connection article, “This currency enables immense substitutability of inventory, meaning that there is […]
Anthony Risicato is GM of Platforms at Tremor Media. He discussed Tremor Media’s new Video Hub (see the release) and brand advertising with online video ads recently with AdExchanger.com. AdExchanger.com: What was the trigger for the creation of the Video Hub for Tremor Media? AR: We compare everything we do to television advertising, because that’s […]
