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»Charlie Echeverry

Even For Traditionalists, TV Media Sales Is No Longer A Linear Process

Total ad spending on Hispanic media in 2011 was $5.7 billion, with $3.6 billion of that going to TV, according to Nielsen data released last spring. Nielsen also noted that Hispanics spend 68 percent more time watching online video and 20 percent more time watching video on their mobile phones compared to non-Hispanic Whites. That... Continue reading »
by David Kaplan // August 29th, 2012 //
»
 

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