VivaKi’s Scheppach: 'ITV' Is Dead, But Set-Top Box Advertising's Alive And Well
The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]
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