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Daily News Roundup

The Price And Promo Paradox; YouTube's Interactive TV Push

BY AdExchanger// April 9th, 2026

Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills “link in bio,” sidelining publishers.
Digital TV and Video

VivaKi’s Scheppach: 'ITV' Is Dead, But Set-Top Box Advertising's Alive And Well

BY AdExchanger// June 11th, 2012

The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]