“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bitsy Bentley, Director of Data Visualization at GfK. Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute cartoons? Yes, it all has its place, and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, COO of Media6Degrees. Viewability – it’s a word of the moment. I’m pro-viewability (it’s hard to not be!) but there are issues with establishing it as a […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Price, CEO of Flite. Brands are increasingly embracing content marketing, behaving like publishers for their owned and earned media in today’s digital world. Coca-Cola’s “Liquid and Linked” video […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Millions of people are now pinning, tweeting, re-tweeting, hashtagging, liking, sharing, and commenting throughout the day. While […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, EVP Global Partners at Dunnhumby. When my family and I moved to New York City, one of the first items we purchased was a Sodastream home carbonation […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an “in-view” ad impression, according to the IAB’s Making Measurement Make Sense (3MS) initiative, is this: “Fifty […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. In my July column I wrote about the large number of mobile ad networks chasing a limited amount of advertiser demand. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, COO of ChoiceStream. Massive amounts of data, combined with state-of-the-art computing power, has allowed for one of the most interesting and direct ties between digital advertising and […]
