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»data visualization

Agencies: Data Visualization Still 'More Flash Than Substance'

An array of visualization products have emerged to help marketers turn "big data" into smart data. This week has brought announcements around visualization from the likes of Tag Man, Placeable and SumAll. Meanwhile, plenty of other data and analytics vendors -- including Tealium, Adobe, IBM, Acxiom and Domo – are investing in this area. But... Continue reading »
by David Kaplan // October 3rd, 2013 //
»
Visualizing Big (Free) Data At Visualized

Visualized launched its inaugural data visualization event in New York City this week at The Times Center. Though not exclusively a business conference, the business implications of Visualized were clear - the visualization of big, bad data is critical as marketers, agencies, publishers, data and ad tech companies sift for actionable insights. For the Visualized... Continue reading »
by John Ebbert // November 9th, 2012 //
»
Designing for the Data-Driven Organization

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Bitsy Bentley, Director of Data Visualization at GfK. Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute cartoons? Yes, it all has its place, and... Continue reading »
by AdExchanger // October 19th, 2012 //
»
SAS On Ads: aiMatch Turns Into SAS Intelligent Advertising, Launches New Products

Back in January, enterprise analytics company SAS took the plunge into the online ad ecosystem and acquired publisher-side ad server aiMatch.  Read the Q&A with SAS' exec Wilson Raj. Now that aiMatch has been "swallowed," SAS is launching new advertising products (read the release) led by aiMatch's former CEO Jeff Wood, who is now Senior... Continue reading »
by AdExchanger // May 15th, 2012 //
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