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Google Debuted A Marketing Mix Modeling Partner Program; Unilever Rolls Back Ad Spend With WPP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back In The Mix Google debuted a marketing mix modeling (MMM) partner program yesterday. It’s an easy-to-miss and important addition to Google’s measurement platform. The self-evident benefits of multitouch attribution (MTA) have failed to overcome last-click in large part because MTA fails to capture macroeconomic or […]
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OPINION: On TV & VideoAs Content Spending Goes Wild, What Role Will Advertising Play?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacqueline Corbelli, co-founder and CEO at BrightLine. No one can deny that these days the reigning king is content, illustrated by Netflix’s and Amazon’s rapidly expanding services using original content to woo subscribers. We’re […]
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Amazon Encroaches On Google And Facebook; Mobile App Companies Embroiled In Lawsuit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome To The Jungle Amazon has become a legitimate threat to Google and Facebook in the media space. In a note to investors, BMO Capital Markets analyst Dan Salmon raised his price target for Amazon from $900 to $1,200 and said it will take significant market […]
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Keeping Performance Marketing In Perspective; NBCU Stays Committed To Audience Guarantees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Performance Abides There’s a large population of performance-minded marketers for whom the industrywide debate on measurement equivalency doesn’t resonate. “They’re less hung up on whether they pay for five seconds of screen time or 10 seconds, or how their ad efforts compare with TV campaigns. They just […]
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OPINION: Data-Driven ThinkingRethinking The Open Garden In The Wake Of Brand Safety Woes
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Chandler, chief business officer at Kargo. What a week. More than 250 brands pulled back their ad spending due to unsafe supply in the very walled gardens that claim […]
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Google Responds To YouTube Brand Safety Woes; The Esports Audience Is Growing Fast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Safe At Any Speed? In separate media interviews, Google Chief Business Officer Philipp Schindler pushes two narratives: (1) The problem of ads running next to hate speech is tiny (“very very very small numbers,” Schindler tells Recode), and (2) Google has the tech to fix it. […]
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OPINION: On TV & VideoWhat TV Advertisers Can Learn From Snapchat
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hanavan, co-founder and chief client officer at Extreme Reach. Snapchat became the darling du jour of the media and advertising world after its recent IPO. While I’m not yet convinced it’s the TV […]
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Omnicom Implements YouTube Brand Safety Tools; Skinny Bundles Bulk Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Safe Than Sorry Omnicom has implemented new brand safety checks to vet YouTube videos for hateful content. The tool uses automated scanning and human oversight to score and whitelist content on the platform. Like WPP, which last week announced a YouTube brand safety deal with […]
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OPINION: The Sell SiderPublishers, It’s Time To Share The Risk Of Online Video
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ashley Swartz, co-founder and CEO of Furious Corp. Despite being the fastest-growing advertising medium, digital video remains a seriously difficult business for premium publishers. The costs of producing premium content remain high, it’s a […]
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JPMorgan Chase Takes Brand Safety Into Its Own Hands; Mic Will Roll Out Nine Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chasing Safety In addition to pulling its ads from YouTube, as many big brands have done in recent days, JPMorgan Chase also culled the number of sites where it runs ads from 400,000 to just 5,000, The New York Times reports. According to CMO Kristin Lemkau, […]
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