AdExchanger
Articles By AdExchanger
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AOL Passes On Patch; Christopher Saridakis Leaves eBay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not Over AOL is handing its local news platform, Patch, off to investment holding company Hale Global. Although it will be a joint venture, Hale Global will assume the risk. Read the release. The companies maintain that all Patch sites will remain open, […]
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OPINION: Data-Driven ThinkingShould We Still Call It Social?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, CEO at Adaptly. What is social and what isn’t? Ultimately, when we say “social,” we refer to platforms with an associated network of people that allows for ideas […]
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Invoca Raised $20M; Programmatic Execs Emerge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ringing Analytics Phone calls can be an important tactic in marketing, but CMOs may not be aware of the opportunity to measure and optimize that channel. That’s the premise with Invoca, a call marketing company, which just raised $20 million in a round led […]
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OPINION: Data-Driven ThinkingAd Tech: Shifting From 'Why' To 'How'
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sobel, senior director of account management and platform solutions at PubMatic. There are very few industry conversations I’ve had over the past year that perplex me more than the […]
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StubHub Brings Programmatic In-House; iCrossing Admits Problems With DMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Hub StubHub decided to cut out the middle man and build its own programmatic tech stack, as Digiday points out, which has led to more efficiency and cost savings. Lee Engel, StubHub’s head of programmatic advertising, pointed out cutting agencies out of the […]
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OPINION: Data-Driven ThinkingHow Storytelling Evolves In A World With More Screens And Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Fullman, director of digital strategy at Arnold Worldwide. A strategic approach to mobile is about more than mobile apps, adaptive design principles and display campaigns with teeny tiny banners. […]
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Yahoo’s Mobile-centricity; WSJ Vs NY Times
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobilizing Yahoo Marissa Mayer’s vision from a mobile-centric Yahoo is coming to fruition through its series of acqui-hires and app development. As VentureBeat reported, half of Yahoo’s users are already on mobile, and its products, such as Mail and Weather, have been reinvented for […]
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Why IBM May Control The Future Of Digital Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. It’s all about the data, right? At least that’s what everyone says about digital media. In today’s LUMAscape-driven world of data-driven marketing, getting your hands […]
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Bridging The Mobile Gaps; Web Evolution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Facebook A Facebook PMD, ShopIgniter is looking to bridge the social site with the mobile Web, according to Inside Facebook. The company uses a Web landing page with a URL tag to track conversions, which is then used to create a Facebook ad. […]
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OPINION: Data-Driven ThinkingThe Real Promise Of Programmatic: Always On, Multichannel Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Real-time bidding (RTB) emerged in the last few years as a new approach to buying and selling online display advertising in real time. The promise of RTB was, […]
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LinkedIn's Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social sites too, forcing LinkedIn to take legal action, according to GigaOM. The company’s competitors use the bots to scrape information from user profiles, but there it’s not clear what risk […]
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OPINION: Data-Driven ThinkingBig Data 2.0: Valuing, Connecting, Protecting And Embracing It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niladri Batabyal, vice president of innovation at PlaceIQ. It seems like only yesterday that the big data movement revolutionized the way brands and marketers connected with their consumers. The first […]
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Twitter Goes Local; Microsoft Adds To CRM Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small-Town Tweeting Not to be outdone by other social networks, Twitter is strengthening its local advertising ability with a new feature called Nearby, Digiday reports. The map feature shows users what others are tweeting about in their vicinity. This could open up a host […]
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OPINION: Data-Driven ThinkingTaking The Long View On Viewability
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. It’s that time of the year when industry analysts and self-appointed pundits (including yours truly) gaze into their crystal balls and predict the future […]
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Malware Delivered Via Ads; Pandora's Radio Ads Go In-Car
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Malware Strikes Malware was delivered to consumers via a display ad in several European countries, according to multiple reports. NBC aggregates the news and says that, according to one source, “9 percent of visitors to the malicious site through a Yahoo! ad were […]
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OPINION: Data-Driven ThinkingHow Big Retail Can Use Big Data To Act Small
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. If you frequent a small business, the owner may get to know you and ask you questions about your […]
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Intel’s TV Dreams Doused; Native NY Times
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intel’s TV Dreams Doused Intel’s CEO Brian Krzanich says in an interview with Re/code’s Ina Fried that Intel gave up on its Internet TV service because the technology was there, but the content wasn’t. “You could have the biggest screen, you could have the […]
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OPINION: Data-Driven ThinkingAd IDs Kill The Cookie. What Then?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, executive director at EMEA Undertone. When Google revealed plans for its own Internet tracking technology – called AdID – to replace the cookie, it signalled the death knell […]
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Integral Ad Science Gets Funding; Say Hello To Revere Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding The Valuer PandoDaily made note yesterday of a new $30 million round of funding by digital media valuation company Integral Ad Science. See the SEC filing. Pando’s Erin Griffith references the comScore patent battle that Integral Ads has moved beyond: “After its patent […]
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Ad Revenues Climb Says IAB; Tribune’s New Metadata
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Record Highs For Ad Revenue While you/we were away, a report from the IAB and Pricewaterhouse Coopers revealed that Q3 Internet ad revenues hit a high of $10.69 billion. “These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, president and CEO […]
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The Programmatic Year That Was: AdExchanger’s Best From 2013
The last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits” from 2013, an assortment of key developments and memorable interviews from the last 12 months, as reported by AdExchanger. “Behind Amazon’s Pitch To Advertisers” Amazon is actively courting brands and […]
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Forbes’ Digital Positioning; Real-Time Funds For MetaMarkets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Brand The Wall Street Journal looks at the auction for Forbes Media, which is hoping that its positioning as a digital media brand pays off. The WSJ’s William Launder writes, “The path to success for digital media companies, even ones untethered to a […]
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Baking Bread In Online Ad Sales
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Being a premium publisher these days is a lot like being a baker. If you’re a baker, your content […]
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Google’s Engagement Ads; NYT’s Native Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now With More Engagement Google has expanded the capabilities of its Engagement Ads, which run on the Google Display Network, are offered on a CPE (cost per engagement) basis and are more interactive than static banner ads. Engagement Ads now run across mobile devices […]
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OneScreen’s ‘Questionable’ Traffic; Valassis Acquired
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Fraud Adweek’s Mike Shields continues his coverage of fraud issues in online video advertising, this time focusing on video technology company OneScreen. According to the article, the company was working with Touchstorm, which reported a slew of issues they faced before ultimately dropping […]
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OPINION: Data-Driven ThinkingPhysical And Digital Worlds Collide
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Location metadata is revealing fresh insights about consumer behavior and giving marketers the ability to target a consumer by location context across channels. Using […]
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Predictions For Agencies; Yahoo Acquires PeerCDN
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adaptive Agencies It’s time for 2014 predictions and Digiday is serving one up about agencies. As marketers and brands try to figure out digital marketing, agencies should benefit, according to the article. They have the opportunity to tie their work into hard business metrics […]
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OPINION: Data-Driven ThinkingBig Data’s Next Frontier: 2014 Will Be The Year Of Speed
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. American Civil War experts recently posited that neither the tactical genius of Grant nor the moral superiority of Lincoln […]
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Apple's Exchange; Mobile RTB Expands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Apple Exchange Apple is pushing its iTunes Radio inventory, according to Adweek, as it aims to compete with other ad-supported radio services. It’s also looking to create an RTB exchange for in-app ads. However, sellers are being told to focus on radio right […]
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OPINION: Data-Driven ThinkingOn Language - Premium
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo! I read a lot: business plans and other fiction, nonfiction and — more recently — William Safire’s “On Language” columns. I’ve always been […]