The Programmatic Year That Was: AdExchanger’s Best From 2013

for-auldThe last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits” from 2013, an assortment of key developments and memorable interviews from the last 12 months, as reported by AdExchanger.

“Behind Amazon’s Pitch To Advertisers” Amazon is actively courting brands and agencies about its ad products and custom media packages, but the real method to its madness remains a mystery.

“AppNexus Abides As Mobile And Direct Deals Take Over” AppNexus CEO Brian O’Kelley doesn’t hold back in this wide-ranging interview on the current state of the digital ad market. Many companies are pegged as “ad networks.”

“Privacy Advocate Jonathan Mayer Has Had It With ‘Do Not Track'” The Stanford graduate student who introduced a cookie-blocking patch to Mozilla — and has become a lightning rod in the privacy debate — shines a spotlight on the problems behind the “Do Not Track” negotiations, which continued to crumble.

“Google Gains Retail Velocity”
 2013 was the year Google really ramped its retail presence. With Amazon gaining online commerce — and commercial search — share, Google’s play focuses on mobile and offline.

“What Agencies Think Of The Millennial-Jumptap Acquisition” Millennnial Media scooped up its competitor Jumptap last summer for $193 million, prompting agencies to speculate on the wisdom — and potential risks — behind Millennial’s move.

“Programmatic Twitter: Agencies and API Partners Discuss The Opportunity” Twitter’s first real foray into programmatic ad buys began one day in July. Within a matter of months, some ads partners’ wishes (like, say, the need for a wave  of retargeting partners) were granted.

“Mozilla Hires Darren Herman To Lead New Content Unit” A key advocate for programmatic buying in the agency world, Herman will spearhead a new content – and possibly, advertising – initiative at Mozilla.

“Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity” This was the year of the ubiquitous log-in. Google, Apple, Facebook and Amazon were all among the pioneers.

“Do Advertisers Need Cross-Device Ad Targeting Guidelines?” Delivering targeted advertisements across devices is gaining traction among marketers, but the jury is still out on whether cross-device ad targeting guidelines are necessary and what they would include.

“Martin Sorrell Q&A: WPP Will Broaden Its Tech Footprint” In a Q&A with AdExchanger, WPP Group’s CEO discusses the holding company’s tech ownership strategy and “systems integrator” role.



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