AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhy Brands Should Like Facebook Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Holly Maust, director of analytics at Moxie. Facebook measurement is no longer as easy as reporting how many likes, fans and shares your brand received. Data sophistication and intuition now play […]
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SAP's Cloud Prospects; On Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Start of the SAP Marketing Cloud? SAP may be moving closer to constructing its very own marketing cloud with a planned acquisition of SeeWhy, a real-time ecommerce targeting and email personalization startup that’s complementary to SAP’s commerce technology platform, hybris. SAP’s CMO recently told […]
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OPINION: Data-Driven ThinkingCan Digital Ads Make You Cry?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. In the first season of “Mad Men,” there’s a great episode where the Sterling Cooper team comes across Volkswagen’s famous “Lemon” ad, […]
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LinkedIn Native Expansion; Direct-Response Over Branding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Catches Up Linkedin is testing Directed Sponsored Content, which gives marketers a chance to fine-tune sponsored ads. Facebook and Twitter already offer similar capabilities, known as “dark” publishing. “Expect the new option to be part of LinkedIn’s pitch to agencies over rosé on […]
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Patch Is Profitable; Programmatic VOD
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patch Up AOL’s Patch has been reseeded by Charles Hale and Hale Global since they took over the reins earlier this year. The NY Times reports the hyperlocal site is profitable and expected to make top-line revenue of $21 million this year. The NYT […]
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Pinterest Raises $200M; GroupM's Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing its valuation to $5 billion. The funding comes in the wake of Pinterest testing Promoted Pins on its platform. Beyond that, ReadWrite’s Lauren Orsini speculates on Pinterest’s long-term strategy: “Rather […]
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YuMe Talks Programmatic; Senate's Take On Ad Dangers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe Talks Up Programmatic “On March 10 we launched Video Reach, the initial phase of our programmatic offering,” said Gary Fuges, VP, IR, during YuMe’s quarter one earnings report. “Video Reach is built on top of our existing platform and enables us to participate […]
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Chartbeat Gets Native; Wunderman's 'Glocal'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chartbeat’s Native Tools Real-time analytics startup Chartbeat announced new data-measurement tools for native advertising on Wednesday, as well as an additional $3 million in funding. The new analytics tools measure how well sponsored ads are doing compared to other content on a Web page […]
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IAB Approval; TV Budgets Go Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IAB Approves Following updates to the Quality Assurance Guidelines Program, 29 digital companies have received the IAB’s stamp of approval. Last July, the IAB announced plans to extend certification to a range of buyers and sellers, beyond networks and exchanges. With 29 approved, […]
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OPINION: Data-Driven ThinkingWhen Dead People Open The Mail
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. The Digital Marketing Association honored data legend Charles Stryker at its recent awards dinner. After accepting his award, he […]
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Pinterest Expedites Promoted Pins; Mobile Video Overtaking Desktop
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest Pins Paid Ads Last fall, Pinterest announced its plan to test promoted pins. The social-bookmarking company is expediting its monetization aims, with the launch of its first paid ads. Of Pinterest’s estimated 40.1 million monthly US-based users, about 85% are female. The paid […]
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Mozilla Pivots; Programmatic And Demand
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mozilla’s Change Of Heart On Friday, Mozilla pivoted from its previous “experiment” – announced by Darren Herman in February – to test browser tab ads known as “Tiles.” Mozilla VP Jonathan Nightingale said in a post, “A lot of our community … worried that […]
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OPINION: Data-Driven ThinkingMobile Is Key To Unlocking Store Measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. I recently bought a dress at a Uniqlo store in New York. Given the mobile soapbox upon which I typically stand, this […]
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Scripps's Take On Programmatic; MediaMath's Twitter App
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pressure On Display TV station and website owner Scripps Networks reported favorable earnings Thursday and, in the process, commented on the programmatic wave for its websites. Lori Hickok, Scripps’ EVP for finance, said on the earnings conference call with analysts, “What we’re seeing, … […]
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OPINION: Data-Driven ThinkingDeath Of The B2B Ad Campaign
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Yes, the B2B advertising campaign is in the last throes of death. Don’t believe me? I’ll explain. It all started with the buyer’s journey, which […]
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Digital Video Increases In America; AppNexus's Deal ID
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Americans For Original Digital Video Original digital video is increasingly popular among Americans, according to the IAB’s “2014 Original Digital Video Study,” courtesy of GfK. Surveying original digital programming viewers, audiences prefered digital over news, sports and daytime programming on television. IAB’s SVP of […]
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OPINION: Data-Driven ThinkingForget Data. It’s The Math – And New Customers – That Matter.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. Marketing data started to become a big deal in the early 1970s. It was the first time household data was structured and organized in databases […]
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OPINION: Data-Driven ThinkingIn Defense Of Consumer Scores
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. I get it. Starting with our first-grade report card and continuing to the last time we pulled our credit report, we’ve feared someone else having […]
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Facebook's Video Ad Process; Blinkx Revenue Is Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Video Ad Hurdles Facebook “premium” video ad offering comes with a “premium” $1 million-a-day price tag – and Facebook has only invited a small group of brands to submit concepts, says The Wall Street Journal. Once submitted, Facebook Inc.’s creative team will approve […]
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OPINION: Data-Driven ThinkingA Big Data Truth: It’s All Relative
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Susan Zhang, data scientist at PlaceIQ. In the early 1900s, David Hilbert set out to prove the consistency of mathematics by reducing all mathematical statements into a formal language, from […]
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Engaging Consumers With A Second Screen; Pandora's New Ad Units
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Syncing Screens The “Second Screen” remains an exciting opportunity for publishers and marketers alike. But, still, the viability of these ads is “guesswork,” according to this NY Times article. Nevertheless, the Times quotes Deloitte Digital’s Michael Guay and his analysis of the market: “Your […]
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OPINION: Data-Driven ThinkingMasters Of The Data Universe
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1], and Ed See, principal at Deloitte for marketing and customer analytics. If you tuned into the Masters Tournament last month, you were treated to a […]
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Google Acquires Rangespan; Native's Slow Launch Abroad
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data Of Retail On Friday, Google acquired Rangespan, the second UK company Google has bought this year. Based in London, the company provides back-office services for online retail, with a focus on expanding product selection. Sounds like something Amazon does, no? Rangespan has […]
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OPINION: Data-Driven ThinkingAgencies Undermine Mobile
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, president at Netmining. It seems silly to think that mobile Web usage caught the advertising industry off guard. Existing ad companies, be they agencies or ad tech, were so […]
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OPINION: Data-Driven ThinkingOne-to-One: Overrated
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Baker, CEO at DataXu. All marketers are rightly daunted by the cost and complexity of collecting vast quantities of consumer data and connecting it to their specific tastes in […]
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Foursquare Splits In Two; Yext Acquires Citrrus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Foursquare Transforms Location-sharing app Foursquare is splitting in two. The “check-in” function that defined it from day one will be rebranded as Swarm. Meanwhile a rewritten version of Foursquare will support search and discovery. Foursquare’s VP of product experience, Jon Steinback, said, “Mobile forced […]
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OPINION: Data-Driven ThinkingWhen It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Shomaker, CEO at AdJuggler. The New York Times recently ran a column by Gary Marcus and Ernest Davis, two professors in NYU’s computer science department, questioning the merits and […]
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Tinder To Get Ads; BlackArrow Seeks VOD Monetization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dating Native Ads The free dating app Tinder, owned in part by IAC, will eventually feature ads, executives said on an earnings call. One option, according to IAC’s Greg Blatt, would be native advertising. As Re/code’s Peter Kafka reports, two networks have already experimented […]
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OPINION: Data-Driven ThinkingWhat We Can Learn From Baseball And Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it’s tough to make predictions, especially about the future. He could just have easily been talking […]
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The DAA Takes On Do Not Track; Suddenlink TV Ads Get Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other DNT The advertising industry is devising its own Do Not Track alternative through the Digital Advertising Alliance, the same group responsible for the blue AdChoices icon. The World Wide Web Consortium (W3C) continues publishing its own methods for consumer opt-outs, but the […]