AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingThe Role Of Ad Tech In The Post-Truth Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. Brian O’Kelley can be credited for taking the first ad tech shot at the alt-right by banning Breitbart from selling on AppNexus’ […]
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OPINION: On TV & VideoIs DAI Already DOA?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Haight, an executive at Infinitive. In the ad tech world, hot new technologies regularly run up the hype cycle. The pushback and skepticism begin long before they reach wide adoption. Such is the […]
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Clear Channel And Rubicon Project Launch An OOH Solution; Hotels Collect Valuable Data From Wi-Fi
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too. Clear Channel and Rubicon Project launched a programmatic buying solution for out-of-home (OOH) inventory. Read the release. Clear Channel will make inventory available on 1,000 digital billboards through Rubicon’s private marketplace in 25 of its […]
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OPINION: Data-Driven ThinkingDon't Call It An Evolution: Marketing Data's Third Wave
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting […]
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OTT Ad Space Is Opening Up; Verizon May Have Its Eye On CBS
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top (OTT) TV, and advertisers are buying in. According to Pivotal Research, OTT viewership spiked 62% over the past year to account for 8.1% of all US adults ages 18-49. And ad volume is rising dramatically. […]
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Data Isn’t Dead – Traditional Polling Is
“AdExchanger Politics” is a recurring feature tracking developments in politics and digital advertising. Today’s column is written by Ramez Karkar, director of data architecture at Mediavest | Spark. Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election. Put […]
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OPINION: Data-Driven ThinkingA Look Ahead: The Rise Of Data, Consolidation And Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder and CEO at Freckle IoT. In today’s unpredictable environment, the unconscious belief that the current state’s pace of change will reflect the future state is now more […]
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The New York Times Beefs Up T Brand Studio; The Weather Co Expands Off-Property Access
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving deeper into more agency-like services, creating ad campaigns that may show up outside the Times’ own properties or offering consulting and research services,” writes Jack Marshall at The Wall Street Journal. Sebastien […]
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OPINION: On TV & VideoWhen Spending Digital Ad Budgets, Brands Face An Uphill Battle
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder of LoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that the MRC suspended two DoubleClick […]
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Nielsen's Position Is Threatened; Facebook Admits To More Measurement Miscalculations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen’s House Nielsen is trying. It had an acquisitive 2016, snapping up Repucom, Informate Mobile and Pointlogic, and Variety has reported “advanced talks” for Gracenote’s content recognition tech. But the pressure won’t relent, as Google, marketing clouds, holding companies and a few dozen digital metrics startups […]
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OPINION: Data-Driven ThinkingGoogle’s Mobile Search Index: A Wake-Up Call For Brands
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. In October, Google’s webmaster trends analyst said that the company would soon implement major changes to its search engine. The search giant […]
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OPINION: The Sell SiderIt’s Time Programmatic Moves From Budget Channel To Media Conduit
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I saw the future of programmatic not as a budget channel, but rather a conduit through which all media changed […]
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Target Offers Programmatic Campaigns For In-Store Brands; AdRoll Lays Off 29 Employees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target’s Targeted Supply Target is putting together programmatic campaigns for brands it carries in-store by leveraging its in-house DMP in combination with DSP partners. It’s retail “audience extension” of the sort Amazon and Walmart have also dabbled in. According to Brent Rosso, VP of digital media […]
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Facebook's Other Metrics Are Called Into Question; Snapchat And Turner Launch A Big Partnership
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s About Trust Facebook’s measurement errors caused little direct damage, but some are wondering about the veracity of more crucial measures, Tim Peterson reports for Marketing Land. Take, for instance, Facebook’s store visits metric. “It’s a metric that [digital agency] Blitz considers when recommending large Facebook […]
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OPINION: The Sell SiderThe Performance Imperative
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Marketers love innovation. They love breakthrough design and taking creative risks. They love emerging channels and experimental formats. CFOs do not. CFOs love efficient deployment of capital. They […]
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Tim Armstrong Comments On The Verizon/Yahoo Deal; The DOJ Is Investigating Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon Hangs On At a Business Insider conference on Monday, AOL CEO Tim Armstrong said he is “cautiously optimistic” that Verizon’s Yahoo acquisition will go through (although at a discount of up to $1 billion off the deal’s $4.8 billion price tag, per earlier reports). And […]
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Zenith Predicts Global Ad Spend Will Grow; Amazon Unveils A Store Without A Checkout
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566 billion, according to Zenith’s ad spend forecast, released on Monday. Zenith agrees with GroupM and Magna that 2017 is the year digital will surpass TV ad spend globally. Display will grow 13% […]
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OPINION: On TV & VideoThe Collapse Of Reliability
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I don’t know about the rest of you, but I spend a lot of time these days looking for silver linings in every […]
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OPINION: Data-Driven ThinkingAs The FTC Watches For Disclosure Violations, Marketers Can Lessen Their Liability Risks
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. If a brand hands off advertising and marketing tasks to an online network, can it also hand off legal liability? The recent actions […]
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Nike To Invest More In Direct-To-Consumer Business; Facebook Is Testing OTT Ad Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get In The Game Nike has historically distributed through retail channels, but by 2020 it hopes to double its $8 billion direct-to-consumer business, relying heavily on digital channels. “As shopping shifts online, Nike is moving to lessen its reliance on retailers,” writes The Wall Street Journal. […]
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OPINION: The Sell SiderThe True Cost Of Recommendation Widgets
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Avery, CEO at Adzerk. Recommendation widgets – those spammy “Around the Web” ads – may provide short-term revenue, but they likely come at the expense of long-term company growth and brand power. I won’t […]
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Amazon Goes Server-Side With Header Bidding; Never Rely On Platform Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge onto its ad tech sash. While Amazon has had a header bidding solution for a few years, Ad Age’s George Slefo reveals that the company is moving it server-side. “Ad requests will be handled on […]
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OPINION: On TV & VideoMobile Video Metrics Will Force TV To Adapt
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Driscoll, CEO at Metamarkets. With each passing day, mobile video consumption is becoming more prevalent and convenient. In September, enhancements to mobile browsers removed a common deterrent to watching videos by enabling autoplay. […]
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Influencer Marketing Goes Programmatic; Wrangler Sees Good Results From Content Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Influence Influencer targeting firm ROI Influencer Media debuted a partnership with some leading exchanges – DoubleClick, Rubicon, OpenX and PubMatic – to allow native “influencer inventory” to be included in a programmatic buy. Adweek notes social personalities have right of refusal on advertisers. More. […]
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Programmatic Blacklists May Not Work; DirecTV Now Gets Broadcast Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gray Lists Programmatic “blacklists” may not be very effective. For one thing, they require constant audits to identify sites that cycle domain names. And brands looking for cheap reach and efficiency may not incentivize their agencies and vendors to blacklist. “It’s a position clients knowingly or […]
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OPINION: Data-Driven ThinkingAd Quality Has Never Been More Important In The News Feed
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Gibbons, global head of customer success at ReFUEL4. Facebook once again beat its earnings forecast earlier this month. But the share price dropped by almost 8% after the earnings […]
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Ad Blocking Declined In Germany; Advertisers Are Concerned With Snapchat Video Averages
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small Victories Ad blocking in Germany has declined roughly 2% since Q3 2015, according to one national digital media trade group. Ad-blocking trends always seem to start in Germany, so it could be a harbinger for other markets. Jack Marshall of The Wall Street Journal explores […]
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OPINION: Data-Driven ThinkingAgencies And Marketing Clouds Are On A Collision Course
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. The recent news that Adobe is acquiring video demand-side platform (DSP) TubeMogul may accelerate industry speculation that other marketing cloud […]
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Moat Offers Video Score; The EU Takes Notice Of Facebook Fake News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quality Control Forget about what constitutes a video view – the real question is how to value it. Moat hopes to add some clarity with its Video Score, which assesses the quality of video views across platforms by considering factors like sound, screen and view time. […]
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OPINION: The Sell SiderHeader Bidding And The Future Of The SSP
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Many supply-side platforms (SSPs) herald header bidding as a liberating force, democratizing access to the publisher ad server and opening hitherto inaccessible inventory. Yet this myopic view – that […]