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VivaKi’s Scheppach: 'ITV' Is Dead, But Set-Top Box Advertising's Alive And Well
The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]
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Report: Apple 'Replacing' UDID; Yandex Targets TV Online; Facebook Ads Work Says comScore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple’s New UDID The Wall Street Journal’s Jessica Vascellaro says that Apple may be coming to the rescue of mobile ad developers (my words), and presumably mobile ad networks, who are looking for a targeting alternative to the UDID – or device ID used […]
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Analyst: DG Unlikely To Get A Better Bid Than Rival Extreme Reach
Digital ad management provider DG will likely face serious questions from its shareholders amid rumors that the company rejected a $20 dollar per share bid from video ad services company Extreme Reach. While Irvine, TX-based DG possesses some advantages in the digital marketplace, particularly thanks to last year’s $414 million acquisition of ad tech firm […]
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AdExchanger: Lucky Social
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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FM's Battelle: Data Levels The Playing Field
Last week, John Battelle, founder and chairman of blog network Federated Media, decided to join the board of marketing data services and technology company Acxiom – a digital entity that could hardly be more different from FM, which has positioned itself as a proponent of “conversational marketing” that looks to connect consumers and advertisers through […]
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OPINION: Data-Driven ThinkingThe Attribution Error
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Jeremy Stanley is SVP Product and Data Sciences for Collective. As an industry we have largely concluded that existing measurement solutions (CTR, view-through and click-through conversion) have glaring flaws. And so we have […]
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Salesforce Radian6 CEO LeBrun And Buddy Media CEO Lazerow Talk Transaction: Paid Media Matters
On Monday, Salesforce.com announced the acquisition of social marketing software company Buddy Media for $689 million. Read more. Marcel LeBrun, CEO of Salesforce Radian6, and Michael Lazerow, CEO of Buddy Media discussed the transaction with AdExchanger. AdExchanger: Marcel – can you talk a little bit about why Salesforce’s Radian6 is part of the discussion when […]
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Enter 'DoubleClick Digital Marketing': Google Transforms Ad Stack Into a Unified Pancake
Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to DoubleClick customers today, Mohan will outline imminent plans to consolidate DoubleClick’s fragmented menu of advertiser-facing technologies into a single […]
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ANA's Liodice on Microsoft's Do-Not-Track Shocker: 'No Context, No Rationale'
Bob Liodice, CEO of the Association of National Advertisers, is far from alone in being flummoxed by Microsoft’s decision to roll out IE 10 with Do Not Track “on” by default. But, as a key figure in privacy self-regulation, his confusion is poignant. “This came out of left field: no context, no rationale, no rumors […]
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Google to Buy Meebo, in Bid for Social Content Discovery
Google has agreed to buy hosted IM platform Meebo in a deal that signals its growing eagerness to wrap its head (and pocketbook) around social and “earned” media– including how to monetize content-driven brand connections. The purchase price was not disclosed, but in an earlier report about talks between the companies, AllThingsD claimed the price […]