AdExchanger
Articles By AdExchanger
-
AdExchanger: Rumble In Arbitrage Plaza (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Examining Transparency And Exchanges
AdExchanger.com reached out to members of the digital advertising ecosystem to explore transparency and the role of exchanges, buyers and sellers of online media and their intermediaries. AdExchanger.com welcomes your comments at the end of this post. The question is as follows: Regarding the recent dust-up between an ad network and several publishers as highlighted […]
-
New Report Says Social Networks Have Less Click Fraud
ClickForensics released a new quarterly report which looked at fraudulent activity related to user clicks and digital advertising. Read the release. And, download the report (PDF). ClickForensics CEO Paul Pellman discussed the report, its findings and methodology. AdExchanger.com: Why do you think social networks have a lower average click fraud rate than other CPC traffic […]
-
CEO Nardone Discusses Merkle, X+1 Partnership And Customer-Centric Marketing
Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.” Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]
-
Google-AdMob Under Review; PointRoll Reaching For Attribution; RTB Or Not; Platform Apple
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/AdMob Deal Review The Wall Street Journal looks at the FTC’s inquiry into Google buying AdMob. From a distance, it appears that the U.S. Federal Trade Commission might scuttle the deal due to anti-trust concerns. The WSJ reports, “[The FTC] sent letters to AdMob’s […]
-
Rumor: Complaint To Be Filed About Real-Time Bidding With U.S. Federal Trade Commission
It’s a rumor at this point, but an anonymous source informs AdExchanger.com that a “major” complaint is likely to be filed tomorrow by a consumer organization that “strikes at the heart of real-time bidding.” As many of you know, real-time bidding is believed to provide greater efficiency in digital display advertising by allowing advertisers and […]
-
OPINION: The Sell SiderA Balanced Approach to Working With Ad Networks
“The Sell-Sider” is a column written by the sell-side of the digital media community. Ben Barokas is Chief Revenue Officer of AdMeld, a publisher yield optimization company. The Publisher vs. Ad Network thread is among the industry’s oldest and most provocative. There’s been a requisite panel about it at nearly every conference over the past […]
-
Lijit Networks Enabling Audience Targeting Through Mid And Long Tail Search Functionality Says COO Knapp
Walter Knapp is COO of Lijit Networks, a search tool proving analytics to publishers and audience targeting to advertisers. AdExchanger.com: What problem is Lijit solving? It appears to be a couple of problems potentially. WK: You’re right there are really two problems that Lijit solves. The first is for publishers. If you think about it, […]
-
Netmining Focused on DR And Performance Marketing For Now Says Margiloff
Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining’s new SiteInsights product which provides audience insights for a marketer’s campaigns. Read more. AdExchanger.com: Given Netmining’s terminology around “scoring,” do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response […]
-
Greitzer On The Value Of Real-Time Bidding; RightMedia Transparency Survey En Route; TargetSpot And Cox Partner On Online Radio Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Deal On ClickZ, Razorfish’s Matt Greitzer takes a look at real-time bidding and explains the audience-buying meaning: “Real-time bidding, for sure, represents an opportunity to extend micro-segmentation and price de-averaging to the extreme… But, marketers and agencies should be clear on where, […]
-
United Online's CSO Helfand Discusses Adcurate Audience-Buying Platform
Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]
-
Brightcove Gets $12 Million; The Apple iPad Audience; Targeting The Gullible
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brightcove Gets $12 Million More Bringing its grand total to $99 million in venture capital raised (let’s pass the hat and get ’em up to an even $100 mil), Brightcove announced that it has raised $12 million led by existing investors Accel Partners and […]
-
What Atlas And DoubleClick Did For Direct Marketers, Pictela Will Do For Brand Marketers Says CEO Rogers
Greg Rogers is CEO of Pictela, a brand content distribution platform. AdExchanger.com: How is your Tacoda experience relevant to what you’re doing today with Pictela? GR: At Tacoda we developed a sophisticated targeting engine. Now that the industry can effectively reach the right people, the next step is to build an advanced messaging platform that […]
-
Publishers Dispute Ad Network Sales; Big Australian Publishers Avoiding Pixels; Google To Get Shareholder Proposal On Interest-Based Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling And Exchanges Mediaweek’s Mike Shields says that several financial website publishers – such as Bloomberg, TheStreet.com and WSJ.com – dispute ad network InterCLICK’s assertions that it can re-sell their inventory. interCLICK president, Michael Katz, told Shields that his company had done nothing wrong […]
-
Knowledge Networks Providing Actionable Research Results In Real-Time Says VP Kahlert
Florian Kahlert is Vice President of Knowledge Networks, a research company. AdExchanger.com: Knowledge Networks is not just a digitally-focused company. Can you talk about the big picture goals for the company? FK: Knowledge Networks is among the top 15 custom survey research companies in the U.S., and we specialize in solving high-impact business issues. Our […]
-
Mediabrands' Cadreon Verifying Ads And Audience; Audience-Level Attribution Is Coming Says VP Brunick
IPG Mediabrands’ agency trading desk, Cadreon, recently announced plans to track and verify audience in addition to integrating ad verification vendor technology. Read more on MediaPost. Cadreon’s VP of Media Technology Michael Brunick discussed the latest developments in the holding company’s trading desk strategies. AdExchanger.com: Regarding new audience verification strategy, Cadreon will use “various Research […]
-
PointRoll Gets Ecommerce And Adgregate Markets In Its Media
Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]
-
Venture-Backed Exits Up; The Super-Brand Ad Networks; Yahoo! Adding Content So It Can Add Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Venture-Backed Exits Up Dow Jones VentureSource has already released a review of 1st quarter venture activity for 2010 and identified among other findings that “Eight U.S. venture-backed companies raised $711 million by going public on U.S. stock exchanges, matching the number of initial public […]
-
Magnetic Bringing Transparency To Customer Segments In Display By Leveraging Power Of Search Says CEO Shatkin-Margolis
Josh Shatkin-Margolis is CEO of Magnetic, a search retargeting technology company. AdExchanger.com: You touched on it in our interview around your recent funding. What problem is Magnetic looking to solve? Targeting advertisements to visitors of websites without direct knowledge of user intent is difficult. Many targeting and data companies lack transparency in customer segmentation. To […]
-
M&A This Year, Especially Q3 And Q4 Says DeSilva+Phillips' MacDonald
The research arm of DeSilva & Phillips recently published a paper called “Ad Exchanges, RTB and the Future of Online Advertising” about the fast-moving, digital advertising ecoystem. You can download it here. Jay C. MacDonald, Partner, DeSilva + Phillips, discussed the research paper and today’s M&A environment. AdExchanger.com: For DeSilva & Phillips, what were the […]
-
AdExchanger: Rumble In Arbitrage Plaza (Part I)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Online Ad Spend Strong In The UK; Google Launches Ad Innovations; YPN Shuttered; Bizo Adds Web Metrics Partner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Online Strength It’s good news for UK online advertising according to the results of a IAB and PricewaterhouseCoopers advertising spend report. Read more. From the IAB’s UK site: “The UK internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up […]
-
Orange-France Telecom And OpenX Launch A New Ad Exchange In Europe
OpenX announced a major expansion of its exchange strategy and infrastructure as it will partner with Orange-France Telecom Group to create the Orange Ad Market. According to a release, “The initial launch will take place in the second quarter of 2010 in the UK and France with planned launches following elsewhere in Orange’s European footprint.” […]
-
Banking Bill Threatens Startups; The Stuff Of Display; Planting BRIC In Brazil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banking Bill: A Startup Killer The NextNY blog makes an impassioned plea to torpedo certain parts of Connecticut Senator Christopher Dodd’s banking bill which will undermine the efforts of a critical part of the startup capital value chain in the U.S. – angel investors […]
-
GM Burke Says FatTail Offering Supply-Side Platform Solution
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
-
Online Video Ad Upfront; The Clutter Of Display Ads; Data Costing More Than Display Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Ad Upfront The Upfront, as it has been known, is a time of year where marketers and broadcast media companies lock down big deals for the year. Mediaweek’s Mike Shields says that online video ad networks are out to “steal” a share […]
-
CEO Tawakol Discusses BlueKai Pulse Index And Intender Signal Strength
BlueKai released its latest Pulse Index with particular focus around car buyers and insights such as “the appearance of Kia and Hyundai in the Top 20 Car Models may indicate a shift in intent towards more ‘value’ -focused brands. “. Download the Pulse Index (PDF). And, read the release. BlueKai CEO Omar Tawakol discussed the […]
-
Innovation Interactive Leveraging Dentsu To Expand Search/Display Offering And More Says Co-CEO Margiloff
Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities […]
