AdExchanger
Articles By AdExchanger
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AdExchanger: Ad Technology PR
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Horizon Chooses Adap.tv For Video Ads; Transparency Builds Brands; CEO Change At Technorati
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies Moving To Platforms Agency Horizon Media announced a new partnership with Adap.tv and its Adap.tv for Advertisers product which will be Horizon’s online video advertising campaign management system of choice. In addition, the companies said in a release: “Together Horizon Media and Adap.tv […]
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Buddy Media Acquires Spinback As Social Commerce Continues Trajectory
Today, social media marketing company Buddy Media announced the acquisition of Spinback, a social commerce analytics and technology company. On Buddy Media’s company blog, Buddy Media CEO Mike Lazerow explains how attribution was at the center of the reason for buying Spinback: “By combining sharing and conversion tracking into one elegant technology solution, Spinback shows […]
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Yahoo! VP Patel On New Smart Ads And Dapper Integration
Today, Yahoo! announced two new Smart Ads products – Smart Ads for Homepage and Smart Ads for Video. According to the Yahoo! Advertising blog Smart Ads for Homepage is powered by Dapper and Smart Ads for Video is powered by Yahoo! partner Mixpo (as well as some Dapper tech), and serves 15-second segments of in-banner […]
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New MediaCom MD Hinz Talks Digital, Data-Driven Ads And The CMO
Jeff Hinz has been named Managing Partner, Digital Director, for GroupM agency MediaCom. Hinz has a wide range of agency experience which includes executive roles at ID Media and K2 Digital. Read the release. Hinz offered his thoughts on digital advertising today and some of the challenges ahead. Click below or scroll down for more: […]
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Interclick Continues Platform Growth In Q1; Report: Yahoo! Acquires SSP 5:1; Quality RTB Supply Wanted
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Reports Revenue Surge Marketing services platform company interclick said that its “revenue was $23.8 million, an increase of 67% year-over-year.” in Q1 2011 (ended 3/31/11). The company also broke a little better than even and saw, “Gross profit margin was 46.7%, versus 44.9% […]
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As Social Grows, Mobile-Optimized Content is Critical To Publishers
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the third in a series of columns devoted to mobile display and its parts. “Search is, in my mind, […]
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Knoll Takes CEO Role At AdSafe Media
Today, ad verification company AdSafe Media announced the hiring of Scott Knoll as CEO replacing founder Helene Monat. Previously, Knoll was founder and president of Datran Media’s Aperture as well as CEO of BlackFoot, a digital advertising solutions company, and “spent 6 years at DoubleClick, directing the launch and development of the DoubleClick ad network.” […]
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Clearspring Raises $20 Million, Prepares For Acquisitions; Got Video Inventory?; Math Men Vs. Math State
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clearspring To Acquire Online publisher tools and audience targeting company, Clearspring, announced yesterday that it has raised $20 million more dollars from investors. All Things D’s Liz Gannes reports that Clearspring will be on the acquisition warpath: “Clearspring co-founder and CEO Hooman Radfar said […]
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CEO Jalichandra Discusses Guaranteed Display Ad Sales And Technorati's Integrated Stack Strategy
CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus platform in April. Read the release. Click below or scroll down for more: Triggers For Integrated Stack Sales Strategy The Stack Discovery Process Agency Trading Desks Guaranteed, Display Ad […]
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Leaning Forward And Back In Digital Ads
CTR, CPM – back to your caves! The engagement tribe is claiming the delivery of an improved sack of “billyclub” success metrics for the marketer to wield as he or she spills chocolatey ad spend across channels digital and non. Choose-your-own-adventure video ads, filling out a survey to aid the marketer, entering a brand message […]
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Digitizing The TV Upfronts; Adconion Media Group Gets $34 Million; Adtechopoly The Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digitizing TV Upfronts The Wall Street Journal’s Emily Steel says that digital media interlopers are trying to make their way into the traditional TV budgets that get divided up this time of year during a period known as the “TV Upfronts.” She cites efforts […]
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Pullen Takes Over As CEO, Hirsch Becomes President At AudienceScience
Today, AudienceScience is announcing that Jeff Hirsch will be stepping down as CEO of the company and Jeff Pullen will take over in the chief executive role after joining the company a year ago. Read the release. AdExchanger.com: Why is AudienceScience making this change now? JEFF HIRSCH: My desire to focus on my strengths and […]
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The State Of Aol; The Math State; The Real-Time Bidding Storm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The State Of Aol Pound for pound, market cap dollar for market cap dollar, no company is written about more than Aol. The NY Times added its latest Aol missive on Sunday and chronicled the state of affairs at Aol today and where it […]
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Google Responds About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources
As reported in today’s news round-up, during a Google “Ad Academy” session in Toronto this week, Traffick blog’s Andrew Goodman noted, “Google’s Jess Olsen soft-announced that Google’s pipeline includes a future capability to include display ad buys through other ad exchanges, not just DoubleClick’s.” Read more. AdExchanger.com asked for clarification from Google and a Google […]
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Mediabrands VP Brunick Discusses Agency Trading Desk Cadreon's Performance, Sees Momentum
Michael Brunick is VP, Strategic Partnerships, Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. Brunick discussed recent momentum for Cadreon, Mediabrands’ agency trading desk. AdExchanger.com: A recent article in AdWeek said that IPG’s trading desk, Cadreon, has “about 20” clients. Is this true? And how does this number compare to what you […]
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AdExchanger: The Dynamic Creative
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Mobile Ad Network Jumptap Gets $25 Million; Facebook "Display"; Google Accepting Other Ad Exchanges?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Mobile Ad Network Money The ad network is not dead. Not even close. The red hot mobile ad network business – at least VC love it! – has seen yet-another-funding-event as Jumptap announced the closing of a $25 million round of financing with […]
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Efficient Frontier Looking To Unlock Facebook Fan Value With Context Optional Acquisition
Yesterday, search and display media buying platform company Efficient Frontier acquired Context Optional which the company said “expands Efficient Frontier’s social media offering [and] will combine the company’s advertising campaign management and optimization with Context Optional’s page management platform,” according to the release. Read it. Efficient CEO David Karnstedt discussed the implications of the acquisition. […]
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Mindshare Managing Director O'Brien Sees Media And Creative Coming Together
Chris O’Brien, Managing Director and Digital Office Lead, for Mindshare Chicago recently discussed his new role (read the release) and his agency perspective on the digital space. AdExchanger.com: Can you talk a little a bit about your background and new role? CO: I’ve been in marketing for 15 plus years, and 10 of those have […]
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Aol Display Ads See Q1 2011 Growth; Hearst Digitizing Its Mags; Consumers Cutting Cord
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Sees Growth Good news for display lovers as Aol may have hit bottom with its display momentum in and may be turning toward the display ad mountaintop if the company’s just-reported Q1 2011 financials are any indication. In the earnings release, Aol […]
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Epsilon Leveraging CRM Data, Defining Audience Targets And More For Marketing Clients Says EVP Stein
Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate structure and history? Epsilon was founded in 1969 and has established itself as a preeminent provider of integrated, data-driven multichannel marketing solutions. Epsilon is […]
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Limelight Echoing Akamai Strategy; Video Buyers Like It Direct Says BrightRoll Study; Social Display Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aiming At Media If you have your fingers on big data associated with commerce and advertising, why not open a marketing services business? Akamai has been doing it for a while with ADS – as has competitor Limelight Networks which announced on Monday a […]
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With Originators, Assists, and Converters, C3 Metrics Targeting Attribution Says CEO Hughes
Mark Hughes is CEO of C3 Metrics, an online advertising attribution company. AdExchanger.com: What are some of the key learnings that you had as VP of Marketing at Half.com (sold to eBay for $300 million in 2000), that have come in handy at C3 Metrics? Both eBay and half.com embraced a data-driven culture for media buying […]
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ComScore Reports Display Ad Momentum; Agency Trading Desk Dollars In Review; Advertiser Leakage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. comScore Reports On Display, And Reports In advance of its own earnings release, comScore looked at its web-wide stats and announced that “Facebook accounted for more than one-quarter (25.8%) of all U.S. display ad impressions in the fourth quarter of 2010 — up from […]
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Google Display Network's Brad Bender Discusses Teracent, Remarketing And Acquisition Costs
Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]
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BoostCTR Creating Effective Copy At Scale For The Marketer Says Co-Founder Lenderman
Rob Lenderman is Co-Founder, CIO-CMO of BoostCTR, a crowdsourced marketplace the optimization and testing of online ad creative. AdExchanger.com: Where did the idea come for “BoostCTR”? RL: A few years ago I was working at a company that inherited an AdWords account for a multi-million dollar company. They had not had a single text ad […]
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Time And Apple Get Digitally Aligned; Demand-Side Plaform Grenades; Real-Time Druid
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Print As Loss Leader For Digital No more Jack Griffin? No problem. Time Inc has been able to iron out its problems with Apple and allow print subscribers free access to the iPad version according to The Wall Street Journal. Apple’s no fool here […]
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MediaBank's Bauschard And AdBuyer's Ogilvie Discuss Post-Acquisition Strategy And More
John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. Ogilvie becomes MediaBank’s new SVP of Product. Read the press release. The two discussed the acquisition and the strategy going-forward. Click below or scroll for more: Why MediaBank Is Buying AdBuyer […]
