AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhat Behavior Are You Targeting?
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It happened to me a year or so ago, but it happens to millions of people […]
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DG Q2 Proves Challenging; Ad-Supported Piracy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As The World Of DG Turns In case you missed it, DG, owners of MediaMind, Unicast, Eyewonder and Peer39, reported their Q2 2012 earnings last Thursday as DG CEO and President Neil Nguyen admitted that results were “mixed” with softness in the online division […]
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OPINION: Data-Driven ThinkingData Does Not Kill Creativity
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change. These […]
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Yahoo Gets P&G Display Love; Facebook's Mobile Ad Relevance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G ‘Pampers’ Yahoo Display Procter & Gamble’s marketing chief Mark Pritchard talks about his company’s much discussed digital strategy, especially as it relates to the Olympics, in an interview with Ad Age’s Cotton Delo. Delo reports, “Mr. Pritchard declined to say how much P&G […]
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How Publishers Can Stand Out in the Programmatic Arena
Welcome to “Brand Aware,” a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. I’ve never worked in the publishing industry. I’ve been on the marketer side of the equation for my entire career, so I’ll be the first […]
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Nielsen Inks Deals Left, Right, DG; Demand Media CEO Praises Rich Media Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Adds Nielsen Data Nielsen is racking up the deals lately. And we’re talking about this week’s new relationships with MediaMind (read our Zach Rodgers’ analysis here and his story about Nielsen’s “TV viewing segments” for online here). DG, like Microsoft, Adap.TV, Specific Media, […]
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Affectiva Nets Cash To Target Emotions; RTB For Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target Emotions Facial recognition ad tech-ish company Affectiva has raised $12 million more from VC Kleiner Perkins and Horizons Ventures. VentureBeat’s Rebecca Grant notes the data capture: “Based on a large repository of naturally recurring emotion, Affectiva offers a deep glimpse into the way […]
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Turner Adds Sports Site Bleacher Report; Nexage Gets Funds From Hearst
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Rules Turner has closed the deal with the Bleacher Report as the 10-mllion-uniques-a-month site has been sold for $175 million. The Wall Street Journal’s John Jannarone covers it: “The deal will allow Turner to incorporate sports footage and other content it already owns […]
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ValueClick Report Shows Ad Network Model Transition; Facebook & RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Reports ValueClick reported its Q2 results last Thursday and said that it had revenues of $160 million and earnings of 15 cents per share. Though the earnings beat estimates, the revenues missed by $13 million according to Zacks. Read more on NASDAQ. Former […]
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TRA, Datalogix Building TV Profile; WPP Eats Fortune Cookie
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Building the TV Profile If you could buy online ads targeted to TV viewing behavior, would you? Datalogix hopes so, as it taps boob tube data partner TRA to enable just that. AdAge’s Jason Del Rey reports, “TRA delivers TV viewing data to Datalogix, […]
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33across Targets More Audience; PubMatic And Shiny Ads Partner on Self-Serve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About Your Persona Saying it operates a social interest graph of over 1.25 billion users, data and media buying company 33across announced the launch of what it calls “social personas.” The company explains the new profiles in a release: “These upgraded personas include real-time […]
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InMobi Acquiring Mobile Tools; WSJ: $150 Million Booked Ads For YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. InMobi’s App-ortunity More evidence that there’s good money in driving mobile app installs, as InMobi snatches up Metaflow Solutions. It’s the second such buy for InMobi this month, following the acquisition of MMTG Labs. TechCrunch’s Ingrid Lunden says Metaflow “works with ‘thousands’ of active […]
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Do Facebook Coupons Work? Valassis App Strategy Shows Promise
Early engagement with a new Facebook app, RedPlum Social Savings, suggests a possible path forward for traditional coupon marketers eager to break into social. The three-month-old app is offered by Valassis, the coupons giant behind the RedPlum brand, famous for newspaper inserts and direct mail coupons. Valassis says RedPlum and its other channels reach 100 […]
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Levinsohn Departs Yahoo; Time CEO Lang On Digital Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Leaves Yahoo Former interim CEO and head of North American sales at Yahoo, Ross Levinsohn, who originally joined the company after working on his own startup, 5:1, has formally left Yahoo! according to a statement obtained by AllThingsD which quotes Levinsohn, “It has […]
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OPINION: Data-Driven ThinkingAttribution Move Shows Facebook Is (Finally) Listening
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – […]
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AppNexus Under the Lens; Curbed Founder Loves Display Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Under the Lens AppNexus is a magnet for scuttlebutt, thanks in part to its many affiliations (founded by refugees from DoubleClick/Google and Right Media/Yahoo, now aligned with Microsoft). In a no-holds-barred interview with AdAge’s Jason Del Rey, CEO Brian O’Kelley indulges the gossip […]
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Buddy Media Updating For Ads; Lots More Earnings Reports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Upkeep Buddy Media’s ad management software now sports Facebook’s newest bells and whistles. The BuyBuddy (formerly Brighter Option) update brings post-impression tracking, premium ads (introduced to the API last week), and mobile targeting. It also comes with a bidding approach dubbed “optimized CPM.” […]
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OPINION: The Sell SiderEntering the Post Ad Tech Era
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It is inevitable that we will move into a post ad-tech era. Not to say that ad buying technologies will go away, but that they […]
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Zynga Cools Predictions, But Ads Heating Up; Foursquare Checking In To Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga’s Display Ads Online casual game publisher Zynga enjoyed the thrill of being a public company yesterday as it reported its Q2 revenue and then suffered a Wall Street-style beatdown for revising future revenue expecations downward significantly. Nevertheless, as Ad Age’s Cotton Delo reports, […]
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OPINION: Data-Driven ThinkingMobile Reps: Call Me, Maybe
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. The mobile media space is as exciting as it is daunting. As a digital media director, it seems there are more […]
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YuMe's New Ad Unit; Aegis Group's iProspect Planning For China
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YuMe Flips Video ad network YuMe has been working the “users don’t differentiate between screens, why should advertisers” concept of cross-platform ad sales for a while. To try to make that idea a bit more graspable, YuMe has unveiled a mobile video ad unit […]
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OPINION: Data-Driven ThinkingViewable Impressions And iFrames: Protecting Your Blind Side
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football […]
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Facebook Ad Team On Display; Viewability And Performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FB Ad Team On Display The New York Times examines Facebook advertising, even the Facebook exchange, in an article ominously, “Facebook Efforts on Advertising Face a Day of Judgment”. Talking about the FB ad team, the NYT explains, “In an indication of how critical […]
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TV Distro Deals; Inside Yahoo!'s CEO Search; DG May Spin-Off MediaMind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online TV Ads In the wake of the DirecTV agreement regarding Viacom carriage fees, free online TV proponents may have suffered a setback as network providers don’t want to carry (and pay fees for) something that subscribers may be able to get online for […]
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Multi-Threaded Brand Tweets; Say Media Ready To Roll-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multi-Threaded (Brand) Tweets Saying it’s responding to brands, Twitter product manager Kevin Weil writes on the Twitter ads blog, “Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. […]
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OPINION: Data-Driven ThinkingThe Evolution of 'Programmatic Buying' Into 'Programmatic Premium'
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of Legolas Media. Programmatic Buying: The reduction (but not elimination) of human decision-making in the serving of digital ads. It promises to solve many of the […]
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BlueKai Says DAS Is Data-Driven Future; Adobe Updates Its Marketing Stack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Ad Data Space Data exchange, data management platform and now BlueKai is looking to define a new space – the Data Activation System (DAS). The release explains, “Data Activation spans not only banners, but includes site optimization, CRM, email marketing and other possible […]
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OPINION: Data-Driven ThinkingNew Marketing Rules For the Age of Personalization
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. When the “Four P’s of Marketing” were first developed by E. Jerome […]
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Google and Display Earnings Preview; More Yahoo! CEO Reaction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Estimating Display ThinkEquity analyst Ronald Josey offers his thoughts on Thursday’s Q2 2012 earnings release by Google. He tells investors about “display and new products: We believe YouTube and Google’s AdExchange continue to take share of the overall display market and we currently project […]
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Industry Reacts To New Yahoo! CEO Mayer; Rubicon Project Formally Adds Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great Expectations In his note to investors, J.P. Morgan analyst Doug Anmuth breaks down the hiring of Googler Marissa Mayer as CEO. He writes, “We believe Mayer’s background as one of Google’s earliest engineers and her experience overseeing key products suggests the company will […]