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Buddy Media Updating For Ads; Lots More Earnings Reports


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Facebook Upkeep

Buddy Media’s ad management software now sports Facebook’s newest bells and whistles. The BuyBuddy (formerly Brighter Option) update brings post-impression tracking, premium ads (introduced to the API last week), and mobile targeting. It also comes with a bidding approach dubbed “optimized CPM.” An example of how it works: “Let’s say I define Reach as my primary goal. If Person A has seen my ad, but Person B has not, then Facebook will bid more for Person B’s valuable impression.” Read the blog post. Separately, Compass Labs added support for attribution view tags for premium ads to its platform. Press release.

German Digital Autos

Nielsen Wire reports that Germany’s automotive, digital ad business is red hot. From the blog: “To promote their automotive models, auto manufacturers increased advertising on the Internet by €21.4 million or 80.2% to €48.1 million, making them the fourth-strongest advertising product group on the Internet.” See the infographic. And, download Nielsen’s German Auto Ad Trends report (PDF).

Marketers Beware Twitter-Fail

While multitudes took to Facebook to complain about yet another Twitter outage on Thursday morning, Ad Age’s Cotton Delo took the opportunity to take the pulse of marketing executives, who carried on while the microblog worked out the problem. The second outage in little more than a month could make advertisers a bit more wary of relying on Twitter at just the moment the service is trying to prove itself as an ad vehicle. “What this probably reinforces is the importance of having a multiplatform approach so that we don’t put all of our eggs in one basket, so to speak,” Ford social media head Scott Monty told Delo.

For The Love Of Google

Writing on Memeburn, Jared Molko, an account strategist for Google South Africa, outlines five points that for producing happiness in display or on a date, such as setting the right environment, showing interest, and demonstrating the right amount of persistence. “In dating terminology, winning your partner over with as few dates and little expense as possible because you’re just so spell-bindingly awesome!” Molko says. You can’t make this stuff up.


Digiday’s Jack Marshall reports that a social media vendor selling to agencies didn’t hold back in trying to curry their favor -and their budgets recently. Marshall writes, “The company [Izea] sent an email to agencies and some advertisers directly offering them free Apple products in return for the purchase of credits for its SponsoredTweets or SocialSpark products, an offer good for one day only. A $5,000 deposit got a 32GB iPad, a $7,000 deposit a 20-inch iMac, and a $10,000 new MacBook Pro.” Read more.


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