AdExchanger
Articles By AdExchanger
-
Comic: Display 2012
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
A Billion Users On Facebook; Orange Adds Hispanic Audience Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Billion Social Creatures Facebook’s billion-user milestone is no less remarkable for having been long expected. But it may have overshadowed an even more amazing stat: The company now reaches 600 million users on mobile alone. Despite growth in mobile Sponsored Stories, Facebook is […]
-
OPINION: Data-Driven ThinkingReal-Time Bidding Needs Real-Time Analytics
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO of Metamarkets. Since late 2009 and the advent of the RTB era, online marketers have had access to a tremendous tool. RTB has allowed them to […]
-
Twitter Surveys For Brand Lift; The Biddable Media Engineer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Surveying The Twitter Twitter announced yesterday that, with the help of Nielsen, it would let brands survey Twitter users regarding promoted tweet campaigns. Twitter VP of Brand Strategy Joel Lunenfeld discusses the implementation in a Twitter Ads blog post, “This is a native experience […]
-
Scaling Native Advertising; Amazon Ad Ambitions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Native Adweek’s Charlie Warzel talks to a selection of digital-ad-erati in a piece about the evolution of ad units and – buzz phrase of the moment – native advertising. The IAB’s Peter Minnium chimes in, “These niche companies [like Appssavvy] hit a core […]
-
No Speed Bump For RTB; Internet Ads Pumping U.S. GDP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Speed of RTB RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are […]
-
Facebook Addresses Ads, Privacy; Time Inc Going 'Big Ads'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Ads & Privacy In response to recent negative reaction to its advertising plans such as Facebook Exchange and its deal with DataLogix, Facebook goes on the explanation offensive, or defensive as the case may be, in a Sunday post. Here’s a selection: “When […]
-
Comic: Acqui-Hiring
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
OPINION: Data-Driven ThinkingDoes Social Commerce Really Matter this Holiday Season?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of […]
-
Naylor Votes 'Yes' On Viewable Imps; Klout Ties Up With Microsoft
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Currency Brand campaign-focused ad industry professionals have been complaining about clickthroughs as a lousy metric for premium marketing. Engagement is the buzzword, but how to measure it in a way everyone agrees is has been the problematic response. Peter Naylor, EVP, Digital Media […]
-
OPINION: Data-Driven ThinkingMastering Content Distribution in a Cross-Channel World
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Today’s consumer expects a lot from her digital devices. A busy parent looking for Mario Batali’s latest […]
-
Now Hiring At Yahoo; Vibrant Evolves Its Ad Formats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking For ‘Acqui-hires’ Yahoo’s “Marissa Mayer era” is starting to take shape with a series of small moves that are designed to change the culture at the portal. For example, Blackberries are out, iPhones are in. The “biggest” change is yet to come, as […]
-
OPINION: Data-Driven ThinkingStorytelling and the Last Milliseconds
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Last week, I participated in AdExchanger’s first ever conference and I thought I’d use the column today to share several themes I heard over the […]
-
Criteo Gets €30 Million For Retargeting; Atlantic Bans Banners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Windfall Retargeting specialist Criteo has been working on its expansion plans lately and has its eye on building up its presence. The company has raised a whopping $38 million (30 million euros) fourth round funding from its recent partner Yahoo Japan. The large […]
-
Datalogix And Facebook Partner; eXelate Adds $12 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Meet POS It’s another ‘holy grail’ moment for digital ads — this one involving a pairing between Facebook and loyalty card tracker Datalogix that could help marketers follow the cookie crumbs from offline sales back to online ad views. The Financial Times […]
-
OPINION: Data-Driven ThinkingWhat Happens When Your Audience Doesn't Click?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer at MDC Partners’ The Media Kitchen. There was a seminal study done a few years ago by comScore, Tacoda and Starcom USA called “Natural […]
-
Yahoo! Ad Tech Aspirations; DNT And 33across
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Ad Tech Aspirations On AllThingsD, Kara Swisher says that results from past acquisitions are not stopping Yahoo! from potentially going into ad tech acquistion-mode. She writes, “It’s water under the bridge, apparently, since the group has been making the rounds, helped by Yahoo’s […]
-
OPINION: Data-Driven ThinkingDigital Planners: Practice 'Darwinian' Optimization
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Decker, a managing director at Mindshare, a GroupM agency. Most people in the digital marketing world wouldn’t credit Albert Einstein as a founding father of digital marketing, but […]
-
Facebook Rules Of Road; AOL Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ads ‘Common Mistakes’ If marketers are complaining that Facebook’s ad offer ings don’t work, it’s probably because they don’t fully understand how to use them. That’s the nutshell from a presentation by Facebook’s Gokul Rajaram, Product Director Ads, at AdExchanger’s Human Centered Automation […]
-
OPINION: Data-Driven Thinking'Viewable Ads' and Brand Dollars: We've Seen This Movie Before
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Ever since my March column addressing viewable impressions, I’ve been tagged as “that […]
-
Emarketer Crowns Google Display; Nielsen’s eGRP Crew
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Crowned Display King Google has been battling Facebook for dominance of the total display ad market for over year, ever since Yahoo was ousted by the two after a long reign. Now, eMarketer is ready to declare a winner for 2012, saying the […]
-
Yahoo Distributes Its Cash; Pledging Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Alibaba Cash Alibaba’s long-time-coming share repurchase from Yahoo has come to pass, and Yahoo investors are to be the main beneficiaries. Wall Street liked the payout (YHOO is up nearly 2% after hours), but is doing right by shareholders the wrong thing for […]
-
OPINION: Data-Driven ThinkingEntering the Fourth Wave of Ad Technology Innovation
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Ad tech is a fascinating and constantly evolving space. We’ve seen several ‘waves’ of evolution in ad tech over the years, and I believe […]
-
YuMe Says Screen Size Matters; Google+ Milestone
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Screen Size Matters It makes sense that the more screen space you have, the opportunities for bolder creative and less clutter are more pronounced. Video ad platform YuMe collaborated with IPG Media Labs to find out just how much of a difference screen size […]
-
OPINION: The Sell SiderWhat Is The True Value of Big Data In Advertising?
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
-
BuzzFeed Adds Kingfish Labs; Programmatic Ads At dmexco
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buzzfeed Acquihiring Buzzfeed acquired one-year old Kingfish Labs last week. ClickZ’s Susan Kuchinskas says, “The publisher will use Kingfish’s technology to enhance its ability to target Sponsored Stories on Facebook.” Read more. GigaOm reports that Buzzfeed will add three to its engineering team. No […]
-
AppNexus Adds Orange; Facebook Exchange Deluge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus’ European Call Exchange provider AppNexus is the new Europeon ad platform for telecom company Orange. In March 2010, Orange had hooked up with OpenX for the creation of the Orange Ad Market. From the release: “Orange has deep relationships with both buyers and […]
-
Mobile Ad Delivery Gets a Whole Lot Simpler
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is VP Mobile Product at Pubmatic. Mobile is a massively fragmented market, making a simple action like delivering a static banner ad a fairly involved process today. At this point we have figured out the basics. When an ad […]
-
Report - Yahoo Alibaba Windfall Imminent; Ensighten Gets $15 Mil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Cash AllThingsD’s Kara Swisher says that Yahoo! is about to enjoy a huge, $7 billion windfall thanks to the sale of 80% of its Alibaba stake. Swisher suggests acquisitions are ahead for Yahoo! Read more. Will advertising and marketing technology lure Yahoo! CEO […]
-
Matching Ads On Facebook; Microsoft On Do-Not-Track
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]