Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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How Chips Ahoy, A Product Everyone Knows, Went About Reinventing The Brand
Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand.
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Horizon’s Night Market Adds Jason Colon, Former Publicis Retail Media Leader
Jason Colon, until recently Publicis’ EVP and managing director of retail media, has taken a new role as EVP of Commerce Media at Horizon’s retail media agency Night Market.
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Oatly Brings Its Brand Voice To The Most Boring Corners Of The Web – Online Grocery Pages
Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to express itself and entertain potential customers. At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing.
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Edible Arrangements Launches Its Edibles Brand With An Appetite Opportunity – And Risk
With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business?
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Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality
Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform.
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Acadia Acquires Crush, Merging Two Retail Media And Marketplace Agencies
The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush.
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Bots And Games Are Back (For Ad Tech)
What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.
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WPP Acquires Data Clean Room Startup InfoSum
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed.
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Perplexity Takes Its AI Search Engine Out On A Shopping Trip
As most generative AI search engines focus on general adoption and subscription licenses, Perplexity AI is zagging toward advertising and commerce applications.
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How Comcast Is Convincing Digital Native Brands To Spend On TV
Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a self-serve ad buying platform that makes it easier for SMBs to buy streaming TV inventory.
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