Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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The Soda Wars Are Over And Big Beverage Companies Won. Now What?
For a moment, it seemed that beverage aisles and refrigerator sections in chains across the country were cracking open for startups and independent brands to compete with Coca-Cola, Pepsi and Dr Pepper.
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Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total ‘Activated Media Spend’
Criteo’s Q2 earnings report on Wednesday was marked by flatness.
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Why You Should Know (And Use) The Marketing Efficiency Ratio Metric
The Marketing Efficiency Ratio (MER) is a data-driven advertising metric that’s been around for many years but is now reaching mainstream, or to some at least, revered status.
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FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player Fitness
FC Barcelona is giving the beautiful game an AI-powered upgrade.
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Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
The web is hurting. Google is doing splendidly. Q2 was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.”
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Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.) ) – nobody has any idea what anybody does. And it’s not like press releases help.
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Prime Day Grows Up
This year’s Amazon Prime Day event stood out in a couple important ways. One is the blasé results of Prime Day; the other is the guerilla pricing tactics adopted by brands and merchants that sell on Amazon and elsewhere across the web.
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Why Alaska Airlines Sees Promise In Google Meridian
There’s no way around using an assortment of measurement methodologies, says Owen Bickford, the paid performance media director at Alaska Airlines. “I don’t think they can work in a vacuum.”
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PODCAST: AdExchanger TalksRockerbox’s Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
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Why Advertisers Can’t Figure Out If They’re Monetizing Illicit Content On YouTube
For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions.
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