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AdExchanger
Articles By Staff
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Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
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The Vision For Vizio; Wait, Did You Say A TTD CTV SSP?
Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?
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Confusing Is As Confusing Does; Fubo Faces a Losing Game
Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Fubo’s ad revenue dropped during Q1 and Bing might not be as big a punchline as we all thought.
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LinkedIn Courts Influencers With Video Ad Bucks; Google Brings Search Ads To Search Bots
LinkedIn launches a creator rev share program; AdSense comes to third-party AI chatbots; and the verdict in Apple v. Epic Games cracks down on Apple’s App Store fees.
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Nielsen Announces New Report Breaking Out Ad-Supported TV Insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.
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PayPal Says Its Data Isn’t For Sale; What Does Google’s Cookie Retreat Mean For GAID?
PayPal embraces off-site media but says no to data sales; Google pivoted on cookies again, but what about the Google Ad ID?; and gen AI bots are blowing up publisher server costs.
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Making ‘Agentic’ Happen At Possible; Not Everything Needs To Be Retail Media
Agentic AI aims to take the work out of campaign targeting; marketers are increasingly using retail media data in non-retail channels; and Puma drives sales by re-embracing its branding.
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Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On
The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.
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Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.
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IPG’s Merger Can’t Come Soon Enough; Every Screen For All The Ads
IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.
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We Need Moar On-Site Retail Media, Stat; YouTube’s Porcelain Anniversary
Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.
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ChatGPT’s Leaky Codebase; A Young French Frankenstack
Shopify checkout might be coming to ChatGPT; private equity builds a French ad tech stack; and how Meta turning off news in Canada is affecting news access ahead of this month’s election.
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Is It DOOH? CTV? Social? RMN? It’s GSTV; Amazon’s Pricing Puzzle
Chalk one up for digital out-of-home. Plus, Even Amazon is responding on the fly to tariff policies.
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The End Of The Impulse Buy; More Like Google Minus Am I Right?
What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.
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Pin Your Hopes To Ad Tech; Retail Media Ex Machina
Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why?
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All Aboard The AIO Train To Nowhere; Talk About Overfeeding
Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.
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Temu Ad Spend Goes To De Minimis; The Calm Before The Q2 Storm
Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
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Retail Media’s Stack Adapts; Why Creators Create More For YouTube
Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?
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A Levy Here, A Fine There; The Perfect Google AI Search Response
The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google searches into AI overviews.
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Brought To Account (Finally); Yahoo Considers An Ad Tech Exit
A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale.
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Gloves Off On Principal-Based Buying; The Live Sports Formula
Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.
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Generative AI Copy Cats; Time To Take Down Google Search Partners?
Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s Bridal thinks it can reach profitability this year.
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AIO? More like, “Ehh, I Owe You Nothing”; Passing A (Regulatory) Review
Google maintains its AI overviews are a boon for web traffic. Plus, there’s more than one way to combat fake reviews.
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How Ad Networks Ruin Everything; The Challenges Of Government Data Governance
Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world.
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ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills?
No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.
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The Max Effect; No Keeping Up With Core Updates
The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.
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Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing
No punches pulled in another Senate hearing on Big Tech’s excesses; Nielsen’s lawsuits accusing competitors of IP infringement keep getting dismissed; and investors grow wary of Reddit’s closeness to Google.
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The Power Of You(Tube); Apple’s ATT Is An Antitrust Violation (In France)
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”
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A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters
The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.
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AI Overviews Across The Atlantic; The Haters And The Generators
Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.