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AdExchanger
Articles By Staff
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The Enslopification Of Pinterest; Stagwell Beats WPP On Growth
Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI.
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GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.
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They’re Going For TripleVerified; You Won’t Believe What Taboola Looks Like Now
DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the end of the MLB/ESPN deal spells opportunity for sports streamers.
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They Call It ‘Shorts’ For The Payout; Clippy, Brought To You By …
YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.
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Amazon’s Discount CTV; Will The Upfronts Ever End?
Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant.
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YouTube’s Lite Bulb Idea; Facebook Gets Back To Its Roots
YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?
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Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X
More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?
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Generating Demand Gen Demand; Last-Click Attribution On Trial
Why Google Demand Gen is struggling to grow; embattled web browser extensions test the limits of last-click attribution; and the State Department demands diplomats cancel their news subscriptions.
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Ticket Sales Or Ad Sales?; The Birds-Eye View-Through
Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.
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Airbnb Ads, Going To Be A Thing Someday; CapEx Is More Than Marginal
AirBNB starting an ad service business is “not a matter of if; it’s a matter of when.” Plus, Walmart is winning.
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Advertisers Complain, Meta Cashes Checks; Partial Severance
Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches – not to mention decreased marketing returns at higher CPMs.
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Judge Rules That Generative AI Violates Copyright; Can Snapchat Matter To SMBs?
US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.
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YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon
TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.
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Getting Past “Non”; Unnamed Philly Team Wins Pro Football Championship
Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a problem.
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Hallucinating A Super Bowl Ad; Does Roblox Ad Services Need Ads?
Google just can’t seem to win with its Gemini ads. Plus, what’s the deal with Roblox’s nascent ad business?
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Everyone Has A CDP; Meta’s All In On AI Ad Automation
Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s naming and shaming which sellers it found monetizing stolen content.
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It’s Official, AI Search Tanks Traffic; Tariffs Threaten The Temu Gravy Train
Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.
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Publicis Doesn’t Mind Being Dethroned; Whether It’s The Cloud Or Ads, It’s All Just Google
Publicis looks to capitalize on potential fallout from the Omnicom/IPG merger; Google Cloud is seeing an influx of ad sales talent; and Spotify advises investors to be patient with its growing programmatic ads biz.
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Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming
Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less.
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Everything’s An Ad Network, Even Web3; The Myth Of Brand Safety
Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?
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A New Kind Of Car Lease; They’ll Never Stop Coming For Sesame Street
Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS.
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MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year
Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.
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Cohen On A Prediction Tear; Scraping The Local Yokels
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
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Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings
Things aren’t going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid.
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Threads, Meet Ads; Everyone, Meet Edits
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.
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What Even Is Madison Avenue?; Next Up: Airport RMNs
Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.
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P&G Is All-In On R&D; TikTok Competitors Court Brands With New Incentives
P&G pumps the brakes on paid media and turns to product innovation to drive growth; with TikTok’s fate unclear, Snap and Reddit offer credits for new advertisers; and brands are following news audiences and journalists to Substack.
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Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads
Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities.
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What’s In Store For Data; Tick Tock On The Clock
Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.
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AI Slop Spoofs Popular Sports Sites; News Faces Yet Another Pivot to Video
AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future.