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AdExchanger
Articles By Staff
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Face It, You’re In The Ad Biz; Legitimacy-Based Marketing
OpenAI will almost certainly launch an ads business; live sports broadcasts are opening up to programmatic; brands and publishers are not happy about Google’s AI overviews.
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Walmart Delivers On Ads; Your Own Personal Shoppers
Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.
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Trump’s CFPB Declines To Fight Credit Data Brokers; AI Scams Are Taking Over
The CFPB backtracks on plans to bar data brokers from selling financial data; Jamie Lee Curtis takes on Mark Zuckerberg over fake AI ads; and Gas Station TV drives traffic to Applebee’s.
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Too Many Copilots?; Amazon Goes Beast Mode
Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]
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The Television CPM Comeuppance; Your Undivided Attention
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention.
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The Dischler Departure; Here Come The LLM Ad Networks
Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.
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Shopify’s Data Returns; But What Happens To The Privacy Lawyers?
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.
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The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’
At NewFronts, marketers weigh new budget priorities under the Trump tariffs; The New York Times isn’t letting tariffs temper its 2025 outlook; and video podcasting is taking over CTV.
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Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
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- dentsu
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- EssenceMediaCom
- Ferrero
- Formula 1
- groupm
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- iprospect
- Khartoon Weiss
- Mark Read
- mark zuckerberg
- Martin Sorrell
- Meta
- newfronts
- omnicom
- Paramount Advertising
- paypal
- publicis
- Reality Labs
- Red Bull Media
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- Threads
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- Wire and Plastic Products plc
- WPP
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The Vision For Vizio; Wait, Did You Say A TTD CTV SSP?
Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge?
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