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Does Google Have Too Much Control Over The Privacy Sandbox?; Tubi Revs Will Soon Eclipse Fox's
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Absolute power Google has been steamrolling ahead with its privacy sandbox proposals, where progress is incremental – perhaps too incremental. And according to Adweek sources, Google’s ideas are too conceptual as well. Non-Googlers playing in the sandbox “want more concrete examples of how the […]
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OPINION: The Sell SiderDirect Podcast Monetization is Challenging: Here's What Publishers Can Do
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Reed, senior manager of innovation, and Jessica Roelant, director of ad product, at Meredith Corporation. As audio measurement and ad tech finally catch up to digital standards, podcast […]
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Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a […]
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OPINION: Data-Driven ThinkingSMBs Lose Their Digital Identities By Over-Relying On Big Tech’s Scale
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and co-founder of BlogHer. Nearly 10 years ago I heard about programmatic ad fraud for the first time. I had co-founded a media […]
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OPINION: On TV & VideoWaterfall CTV Buying Is The Best Choice For Most Advertisers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Hamilton, CEO and founder of TVDataNow. CTV provides large audiences typically offered by linear TV advertising with more opportunities for targeting and insights from campaign results. The format currently attracts 190 million US […]
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Apple Scolds Ad Tech; Google Lifts Political Ad Ban
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday, […]
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OPINION: Data-Driven ThinkingSo, You’ve Decided To In-House: How To Handle The Complexity Ahead
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates […]
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OPINION: The Sell SiderSPO: The Future Is Already Here
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two […]
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Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV […]
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OPINION: Data-Driven ThinkingHow To Evaluate A Data Science Project (Without Knowing Data Science)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, managing director of applied data science at Civis Analytics. Chances are, over the last few months of the COVID-19 crisis, your analytics team has been hard at work trying to […]
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Biden Taps CCPA Enforcer Becerra To Lead HHS; Google Tussles With IAC Over Chrome Extensions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From CCPA To The Cabinet President-Elect Joe Biden has selected Xavier Becerra to lead the Department of Health and Human Services – a name that should be familiar to privacy-heads the world over. Becerra is the attorney general of California, and it’s his office […]
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OPINION: Data-Driven ThinkingA Memo From The CMO
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority: […]
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Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks […]
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OPINION: The Sell SiderMedia Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Are we witnessing a renaissance in media owners’ data and audience strategies? It feels like yesterday when many media brands believed having a data strategy meant […]
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OPINION: On TV & VideoTo Make TV Attribution Better, We Need To All Get On The Same Page
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being […]
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Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro, […]
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Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]
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Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]
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OPINION: Data-Driven ThinkingThe Digital Advertising Sector’s Original Sin, And How We Must Atone
If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a […]
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Antitrust Wars Heat Up; Facebook Acquires Social CRM Startup Kustomer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting […]
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OPINION: On TV & VideoAudience Isn’t The Only Solution To CTV’s Transparency Issues
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex White, COO at Peer39. While conversations around connected TV tend to center on the leading streaming services, there are more than 200 CTV providers. A complex, fragmented ecosystem has created a lot of […]
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OPINION: Data-Driven ThinkingAs User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, Senior Director of MightyHive and Ken Archer, VP Product of Upwave. In recent years, innovation in digital ad effectiveness measurement has been constrained by an addiction to person-level […]
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Twitter To Reboot Its Policy On Blue Check Marks; Publishers See Success On Snapchat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over […]
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OPINION: On TV & VideoDethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all […]
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OPINION: The Sell Sider‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results […]
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Amazon Has A Data Advantage On CTV; US Ad Spend Set To Fall To 2018 Levels
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV […]
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OPINION: Data-Driven ThinkingThe New Holiday Normal: Black Friday All Month Long (And 4 Resulting Trends)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alison Levin, VP of global marketing solutions at Roku. Black Friday has traditionally been the kick-off of the holiday season for the retail industry, but this year, like many other […]
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OPINION: Data-Driven ThinkingDOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. The DOJ’s antitrust suit, together with 11 state’s attorneys general, contains surprising revelations about the extent of Google’s alleged illegal search Monopoly. In […]
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Industry Group Calls Privacy Sandbox Anticompetitive; Snapchat Launches TikTok Competitor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party […]
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OPINION: Data-Driven ThinkingWhat The FLoC: Don’t Be A Sheep
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Since Google announced Privacy Sandbox, it’s used the World Wide Web Consortium (W3C) to shepherd the industry toward an outcome that benefits very few. […]