AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem?
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates.
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Which Ecom SaaS Will Survive?; How The AI Search Engines Perform
Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $370 million on ads.
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Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns
The growth of Walmart’s ads business and third-party marketplace are separate, it says. Plus, Google and Meta’ve been targeting teens for a while.
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The New Ad Tech Twinsies; Call It The Netflix Nudge
In today’s newsletter: Digital twins are marketers’ cool new AI tool; Netflix pulls a Prime Video and defaults lapsed subscribers to the ad-supported tier; and California compromises with Big Tech on two journalism bills.
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OPINION: The Sell SiderFor News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing
Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.
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Does Google Know What’s Going On Back There?; Content Creators Contend With AI
In today’s newsletter: Google gets hit with another glitch; influencers fight gen AI provisions in their advertising contracts; and political fundraising pivots as social media bars campaign ads.
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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.
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The New Everything Shop; Are We Ready For UID3?
In today’s newsletter: Walmart’s hottest growth drivers are ads and subscriptions; why The Trade Desk’s UID 2.0 could be regulators’ next target; and how the growth of CTV content fortresses is preventing breakout streaming hits.
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Divestment Red Sirens; Criteo May Buy Skai
That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales.
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Membership Trends Boost Bundles; When Billionaires Cry Foul
In today’s newsletter: How membership bundles are creating new forms of consumer-facing partnerships; typically unflappable platforms leap to action when billionaires are harmed by bad ads; and X’s GARM lawsuit helped politicize brand safety.
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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
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Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
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GARM Out In The Cold; What If Everyone Still Defaults To Google?
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
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The New HoldCo Agency Model; Does X’s Lawsuit Alienate Advertisers More?
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again.
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Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue
In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.
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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web
In today’s newsletter: US rules Google has a monopoly in search, but not search ads; Nvidia’s unreleased AI has been scraping online video from YouTube, Netflix and others; and streaming app Max debuts a new personalized home page.
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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
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Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.
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OPINION: Daily News RoundupFor Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
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A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
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Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs
MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.
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Ads For What You Can’t Get At Walmart; Anything Is Possible
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
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Why Sponsors Love Niche Sports; Does GAID Need Aid?
With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
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Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search.
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Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics
In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.
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Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU
Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play.
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Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?
Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads.
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Why Threads Does (And Doesn’t) Matter; The Pixel Bullseye
The Threads app is a counterpoint to the argument that scale and reach are what count. Plus, the USPS has been disclosing info on customers.
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Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.
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Shaken To The Core, Again; Life In The FAST Lane
The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.