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AdExchanger
Articles By Staff
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Don’t Curate The Player, Curate The Game; How Google Wins By Delay
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.
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Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.
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Open Season On False Advertising; Google’s New Hub For The Home
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising. It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […]
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Google vs. Global Watchdogs; Is Meta Buggier Than Ever?
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.
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Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV
The FTC’s got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank.”
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Still Playing In The Sandbox; Will The YouTube Gates Reopen?
Chrome Privacy Sandbox adds support for deal IDs and extends Protected Audiences’ lifespan to 90 days; Google’s ad tech antitrust trial could open YouTube to DSPs other than DV360; and former Kubient CEO charged in accounting fraud scheme.
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Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM
Two of the EU’s biggest Big Tech antagonists are set to resign; a GAM breakup could usher in post-ad-server programmatic; and how Google kept Prebid separate from the IAB Tech Lab.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
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Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.
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Social Media May Be Hazardous To Your Health; The Google API You Hope For
Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away.
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DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors
Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS.
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How The Markets Are Made; Why So Many Solo Consultancies?
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
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Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green
Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.
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How Snacks Conquered America; X Loses Its Brazilian Stans
In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.
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What’s The Endgame For Gaming Ads?; Panning Gold From Sludge
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?
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Let The Great Unbundling Begin; Why Amazon Won At The Upfronts
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
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The Deal With Demand Gen; The Brokerages Might Be Broken
In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.
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Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk
In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.
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CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands
Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands.
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Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg
Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under unified leadership.
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Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News
In today’s newsletter: Google paid $445 million in rebates in 2018; publishers across the ideological spectrum blame brand safety for hurting the media biz; and Mark Zuckerberg apologizes to Congressional Republicans for Meta’s content moderation.
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Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game.
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Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem?
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates.
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Which Ecom SaaS Will Survive?; How The AI Search Engines Perform
Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $370 million on ads.
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Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns
The growth of Walmart’s ads business and third-party marketplace are separate, it says. Plus, Google and Meta’ve been targeting teens for a while.
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The New Ad Tech Twinsies; Call It The Netflix Nudge
In today’s newsletter: Digital twins are marketers’ cool new AI tool; Netflix pulls a Prime Video and defaults lapsed subscribers to the ad-supported tier; and California compromises with Big Tech on two journalism bills.
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OPINION: The Sell SiderFor News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing
Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.
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Does Google Know What’s Going On Back There?; Content Creators Contend With AI
In today’s newsletter: Google gets hit with another glitch; influencers fight gen AI provisions in their advertising contracts; and political fundraising pivots as social media bars campaign ads.
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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.
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The New Everything Shop; Are We Ready For UID3?
In today’s newsletter: Walmart’s hottest growth drivers are ads and subscriptions; why The Trade Desk’s UID 2.0 could be regulators’ next target; and how the growth of CTV content fortresses is preventing breakout streaming hits.