The Rise Of AI Shopping Assistants Will Influence Advertising Strategies
Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.
Topic
Artificial Intelligence
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MiQ Aims To Unify Fragmented Data Landscape With New AI-Powered Ad Platform
Sigma, MiQ’s new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data landscape.
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PODCAST: The Big StoryWhat Does It Mean To Be All In On AI?
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
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Through The Looking Glass; The AI Agency Extinction Event
IAB Tech Lab to highlight the industry’s favorite CTV ad formats; how agentic AI could transform ad agency practices; and the Trump tariffs trigger an uptick in false “Made in America” claims.
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Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data
Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ad campaign conversions .
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Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.
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Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed
Angelina Eng, a 30-year industry veteran who serves as the IAB’s vice president of measurement, addressability and data center, has been swimming in the ocean of digital advertising from the very beginning.
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OPINION: Data-Driven ThinkingProgrammatic Reboot: Rebuilding Digital Advertising From The Ground Up
Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater.
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What’s On The Agenda For Michael Komasinski, Criteo’s New Chief?
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
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OPINION: Data-Driven ThinkingMarketing To Machines: A New Performance Strategy In The Age Of AI Agents
As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
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The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.