People Inc. Cuts 6% Of Its Workforce
The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.
Topic
Artificial Intelligence
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Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents
Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.
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OPINION: Data-Driven ThinkingSearch Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey
ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.
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Everyone Knows How To Speak Money; Getting Over ‘Imbotster’ Syndrome
Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too. Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.
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It’s An Adventure Alright; The Thumbstop And Shop
The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.
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Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
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OPINION: Data-Driven ThinkingAI Disclosure Requirements: Navigating State Laws And Platform Rules
The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance.
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PODCAST: The Big StoryThe Big Story LIVE: AI Unleashed
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.
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Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like
Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.
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OPINION: Data-Driven ThinkingHow To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.
Must Read
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast.
How AudienceMix Is Mixing Up The Data Sales Business
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.