A flood of behavioral targeting company news coincided with the OMMA Behavioral conference at the Marriott Marquis in NYC this past Thursday. In ClickZ, Michael Katz of interClick noted the recent appearance of new data “intermediaries” – such as yield optimizers Rubicon Project, “meta network” MediaMath and ad data exchanges like Media 6° and BlueKai […]
This past week, iMedia’s semi-annual, pay-to-play, U.S. Brand Summit featured sponsored content from the Online Publishers Association (OPA), led by Pam Horan, which was intended to persuade brand marketers and, consequently, agency media buyers that there was no “future” like the “single site buy future.” The OPA’s argument goes something like this: “Sure, Ms. Brand […]
Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]
Like rats following the pied piper into the East River of New York City, Rob Norman’s GroupM believes it knows best when it comes to its clients’ future – and the future is closed. Are the lawyers in charge over there or what? This is it, people – the end of the agency model as […]
The Media Kitchen, a Kirshenbaum Bond offshoot, has birthed a new ad exchange trading services company called Varick Media Management (a KB “grandchild”?). From the press release: Varick Media Management is the first digital media management company that allows media trading in real time across all online exchanges, ad networks and websites. Similar to hedge […]
Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.
Last week, newsletter platform beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a one-stop-shop for creators, says CEO Tyler Denk.
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.
Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.
Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.
