John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall […]
Paul Cimino is CEO of Brilig, a data optimization platform. AdExchanger.com: What is Brilig? Do you consider it a technology or services company? Gotta ask – what does the name mean? PC: Brilig is a technology company with a patent pending process for data integration that provides advertising data and analysis capabilities to online publishers, […]
Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is selling the domain “adexchange.com“. Wong said, “Adgregate Markets is divesting non-core assets, which includes AdExchange.com, that are non-essential to its core ShopAds business.” […]
Read all about it. It’s official today – Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, “Razorfish will continue to operate under its own name, and will remain Microsoft’s ‘agency of record’ for online advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch Turning To Subscriptions Building on recent comments by Rupert Murdoch that news may need to switch to a subscription model quickly, one of Murdoch’s properties, London’s Sunday Times, will either be turned to a subscription model or something closer to a pay-per-view/micro-transaction system […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum. Check out the new site here. With graphical arrows pointing upwards on the site, Mediabrands appears to have a clear vision on the opportunity in cross-channel, local […]
Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited – you’re performing lead gen for them, are you not? What is BlueKai getting? OT: Yes, the new program is definitely designed to drive agency leads directly to our partners. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.” […]
Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: Visible World’s business is up substantially in 2009, despite the tough economic environment. While many advertisers are cutting back on TV advertising, they are […]
“the executioner” opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. An Economist piece two weeks ago centered on the popular question of how social media companies will monetize their networks and whether or not banner advertising could be their revenue savior. The explosive growth of users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s New PR Firm First, The New York Times runs an article by Brad Stone and Ashlee Vance offering insider details on what a great deal (follow closely) Microsoft thinks that Yahoo! received in handing over search to Microsoft. Yesterday , Kara Swisher on […]
Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today? What can be improved? IM: There’s still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges […]
Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve “two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.” Can you share momentum you have seen with Ad-Juster’s product in 2009? And, who needs […]
Demand-side platforms are becoming the rage. Whether you’re creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what’s driving the media buying platform trend and when will Nintendo release its console version? I’ll leave the Nintendo version alone for now (Imagine “Dance Dance Revolution” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]
Another privacy piece on the behavioral ad network business has been launched – this time by The New York Times’ Stephanie Clifford. In her piece entitled, “Ads Follow Web Users, and Get Deeply Personal,” web ads are considered “Orwellian.” Good god. That’s over the top and reminiscent of other recent pieces in the media (like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]
Paul Martino is CEO of Aggregate Knowledge, a buy-side optimization platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can’t do today? AK’s Audience Discovery Platform delivers real-time, simultaneous optimization of inventory, audience, and creative. Inventory is optimized by determining which individual sites, ad networks, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Retargeting Just Got Bigger Details on the forever imminent “Microsoft/Yahoo search deal” should happen today and AdAge claims that Yahoo! will run search ad sales for both companies. Also of note, according to AdAge’s Michael Learmonth, Yahoo!’s search retargeting product will now incorporate […]
Konrad Feldman is CEO of Quantcast, an online advertising solutions company. AdExchanger.com: Overall, what industry-wide trends are you seeing across your product lines in 2009? KF: From our vantage point we are seeing tremendous energy by brand advertisers and their publishing partners to unlock the value of real-time audiences. At the end of the day, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal’s Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater a whopping 10-15% – at least – as buyers like HP (quoted for the […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company. AdExchanger.com: What trends is Datran Media seeing from its digital media clients in 2009? SK: Datran Media monitors and reports on trends across media clients and advertisers, including responses to our annual industry survey. One of the biggest trends we […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To my frustration, talking about proprietary vs. open software standards is a really good way to […]
Here’s today’s AdExchanger.com news round-up… Networking and Behaving This Week Hello Left Coast! More conferences this week for digital advertising enthusiasts as OMMA Ad Nets is in Los Angeles on Tuesday and OMMA Behavioral is in San Francisco on Thursday. The Right Media blog pipes up for the West Coast, “Most of the conferences tend […]
More earnings reports – ch-ching? Microsoft’s Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn’t have a lot to say about advertising on the call – they’ve got a lotta stuff going on over there at MSFT – a few nuggets did slip out in […]
Philip Smolin, General Manager, Platform Solutions at Turn discusses yesterday’s announcement regarding their new, white-label buying platform solutions. AdExchanger.com: How do you differentiate with other solutions in the marketplace such as MediaMath and Invite Media? PS: Turn is best-in-class for custom audience targeting, optimization and analytics. A number of vendors are providing basic exchange management […]
Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an […]
Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, “An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild,” in NYC last Thursday. It was a study in how players in the advertising space – in this case, yield optimizers – can […]
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
