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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old People Like Display Recent research by the Yahoo Labs team suggests that, sure, display positively affects purchase – but wait! There’s more… According to the San Francisco Chronicle, “The research found an approximately 5 percent increase in spending among those who had seen […]

The former CEO of WPP Group’s Mindshare and President of Publicis Groupe/Starcom MediaVest Group’s StarLink, Scott Neslund, has been named CEO of Red Bricks Media, a search and performance marketing agency.   Read the release. The allure of digital continues to draw top executives as Neslund’s appointment echoes last week’s announcement that GroupM’s new CEO would […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. It would be hard not to notice that display media buying is changing dramatically. Interesting new companies are popping […]

“Social Exchange” is a new column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. As we head into 2010, privacy and brand safety will continue to remain at the forefront of marketer and consumer concerns. With these issues in mind, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, has become even chief-ier with his elevation to the CEO role at WPP’s GroupM according to Michael Bush of AdAge. Norman takes over for […]

Invite Media announced today that it has formally opened a London office led by former Right Media employee (they’re everywhere!), Paul Turner, as it looks to expand in the UK and Europe. Read the release. AdExchanger.com caught up with Invite Media COO Nat Turner about the announcement and its implications. AdExchanger.com: What factors went into choosing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes On Rubicon Project Consortium According to a January article in Forbes, “In just two months EVP J.T. Batson has convinced 30 of the Web’s larger digital publishers to form a digital consortium where they’ll aim to sell online advertising at rates 60% to […]

UK’s Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you’re anybody except a vendor caught in a negotiation […]

What’s 369 pages long and contains everything you need to know about the evolving world of digital media optimization? That’s right! It’s the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can: Download All Q&As (PDF, 5.0 MB) Or, download your favorite parts: […]

“the executioner” opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. Ten Predictions for 2010 200% growth in the DSP market. 25% failure in the DSP market. Online publishers take an offensive position in how/where their inventory is sold. Real-time creative optimization becomes and integration solution for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Sign O’ The Times GM has finalized its agency dance partners (for now) and for the first time in nearly 100 years, Chevy campaign duties will be split by perennial GM agency service provider, IPG’s Campbell-Ewald, and newcomer Publicis. There are no favorites […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficiency Kills From his company’s blog, Lotame’s Dan Reich references a recent manifesto/post by the IAB’s Randall Rothenberg who said, “technology succeeds in driving the cost of reaching the perfect audience down to zero.” Reich identifies a growing phenomena in the new demand-side platform […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of “premium” brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks “engagement” […]

Zach Coelius is CEO of Triggit, an online advertising technology company. AdExchanger.com: So what is Triggit – and where’d the name come from?  Are you a buying platform? A media buying services company? ZC: Triggit provides Real Time Bidding (RTB) technology and services to innovative marketers and their advertising agencies.   Specifically, Triggit’s technology individually prices […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Officially Spun As David Kaplan of PaidContent said from this twitter account, it was “not an auspicious day for AOL’s stock: ended down 0.68 percent at $23.51” in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of the newly-minted […]

John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]

Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release. Generally speaking, when do you think mobile display advertising reaches significant scale and what may be some of […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company. In late 2009, the story of Real-time bidding (RTB) in the display ad space appears to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – publishers, networks, agencies – and ultimately, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]

John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Paul Martino, CEO of Aggregate Knowledge, a buy-side optimization platform. There is a widely held belief in the display advertising business that the only way to reach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turner’s Jacobs On Audience Buying Turner’s Walker Jacobs talks to Mediaweek about a new tool used by the Turner direct sales team called Nexus which can help predict future performance of a client’s ad campaign using audience data sources include ComScore and @plan. In […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. The other day, I was speaking to an ad agency about use of third-party data in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”?  Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency’s views on media. Rhind says, “In terms of trading media in real time, we have been focused on how the evolving […]