Supply-side platform PubMatic has created an advisory unit as it looks to differentiate itself from other publisher technology providers. As CEO Rajeev Goel tells it, publishers’ use of programmatic is expanding in a variety of ways and many want to take more control with a “do-it-yourself” sensibility. “Our industry is at a tipping point, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mondelēz Targeting Offline Impulse snack buys are a data opportunity for Mondelēz International, which is working on “smart shelves” that will use sensors to gather basic information, such as age and gender. The Raw Story’s Travis Gettys reports that information could be used to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Site Retargeting Facebook is launching another retargeting tool, separate from FBX, that will allow a website owner to serve ads on mobile and desktop via custom audiences. It’s like the Facebook version of Google AdWords site retargeting, but it’s called Website Custom Audiences. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Jam The problem of fraud could be even worse than people realize, according to a new report from Adweek’s Mike Shields. Along with the usual suspects, there are sites like Crackle and CollegeHumor that may employ robotic means in order to drive traffic, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended Ad Google may be inserting a Google+ recommendation of yours — called “Shared Endorsements” — into an ad, according to changes announced by the company on Friday. Google’s terms-of-service page provides a use case: “For example, your friends might see that you rated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Slip Twitter accidentally spilled the date of its IPO, PrivCo has uncovered. In a financial document, Twitter pegged Feb. 15, 2014, as the end of the lock-up agreement — typically 90 days after an IPO. Hence the offering will be Nov. 15. PrivCo […]
A panel covering RTB and “viewability” played to a packed room atop the Gansevoort Park Hotel in New York last night. What commenced was a (congenially heated, at times) meeting of the minds between James Green, CEO of Magnetic; Anne Hunter, SVP of global marketing strategy at comScore; Brian Gleason, managing director, North America, Xaxis; […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track, We Will Microsoft was the first browser maker to turn on “Do Not Track” by default, and now its advertising arm plans to implement a proprietary tracking system. Microsoft would track across computers, phones and tablets that are running Windows, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online-Offline Coupon Code PayPal is rolling out another way for users to pay for retail purchases through its app, according to AllThingsD. It’s called Payment Code and it uses a QR system for payment. If the store doesn’t have the proper scanner, however, the […]
