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Ad Exchange News

  • AppNexus Founder, CTO Mike Nolet Steps Down

    Mike Nolet has stepped down from AppNexus, where he has served as CTO since the company’s founding six years ago. He will remain an advisor but vacate his board seat, which will be filled by President Michael Rubenstein. Nolet is a foundational character in the programmatic story, having helped build the world’s first ad exchange […]

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  • DG Loves Rich Media; Ad Shifting

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Loves Rich Media TechCrunch’s Anthony Ha reports that DG has made what appears to be an acqui-hire of sorts with its purchase of 11-person rich media vendor Republic Project for a reported $1.4 million plus earn-outs. Read more. Republic pitches a cross-device integration […]

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  • Google Sell-Side 'Active GRP' Coming Soon; Crossing Devices

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev lead for large publishers, David McMurtrie, told the audience at Thursday’s Association of Online Publishers (AOP) event in London that it’s time for publishers to start protecting their yields and […]

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  • Instagram Addressing Ads; Trusty Twitter

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instagram Addressing Ads On the (Facebook) Instagram blog yesterday, the mustard seeds of an ads strategy were strewn about as an anonymous Instagram blogger wrote, “In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in […]

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  • The Public Ad Network; Programmatic Demographics

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Public Ad Network A source tells TechCrunch’s John Constine that former Blue Lithium chief and current RadiumOne CEO Gurbaksh Chahal is readying his company for an IPO. It is rumored that RadiumOne has about $100 million in annual revenue — if true, this […]

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  • Cross-Device Search; MySpace Addressability Grows

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cross-Device Search Google is putting its cross-device first-party data to use, giving AdWords users a chance to see the effectiveness of search ads at different points in the purchase funnel. The new feature is called “Estimated Cross-Device Conversions” and it relies on Google login […]

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  • Facebook Sets Sights On TV (Too); Native Local

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Sets Sights On TV (Too) Facebook has its eye on TV measurement, the WSJ’s Digits blog is reporting, by offering big networks a look at exclusive show data as it looks to match recent initiatives by Twitter. Facebook’s data is centered around the […]

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  • AppNexus Eyes Mobile Leadership; Facebook Algos And Ads

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Eyes Mobile Leadership In a video interview on Bloomberg, CEO Brian O’Kelley of real-time ad platform AppNexus talks about his recent mobile deal with mobile ad network Millennial Media to create an exchange (read that AdExchanger story). He says his company will be […]

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  • Weather Moves To The Exchange; Search Update

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Moves To The Exchange IPONWEB and The Weather Company say they are partnering on a weather-based advertising platform. The release states that this isn’t just about targeting through Weather Channel owned-and-operated websites: “Weather can now leverage this targeting for extension campaigns purchased on […]

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  • DFA Ad Server Goes Global; Amazon's Big Ad Plays

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DFA Ad Server Goes Global Updated: From its DoubleClick Fpr Advertisers blog, Google announced that its DoubleClick For Advertisers (DFA) ad server has rolled out globally. The updated platform is called DoubleClick Campaign Manager and it integrates the DoubleClick For Advertiser UI with DoubleClick Bid Manager. […]

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