Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s Cloud In an attempt to make testing across all platforms simpler, Adobe is rolling out changes to Adobe Target (was Omniture Test and Target), ZDNet reports. Some major updates include mobile app optimization that will allow marketers to “deliver different, targeted experiences to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Ads Are Going Public Content-recommendation firm Outbrain is taking steps toward an IPO, including hiring its first CFO, Jeff Davison. According to paidContent, the company will make an estimated $130 million in revenues this year. Israeli news outlets, including Haaretz, are reporting that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trending On Facebook Facebook is testing new ways to capture trending topics based on public discussions, much the way Twitter does. The initial partners, according to a Facebook blog post, will include Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate and Mass Relevance, with plans […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Riptide You may want to set aside next weekend for this. Nieman Journalism Lab has released a tome called “Riptide,” chronicling media’s transformation brought on by digital in the past 30+ years. Among the many media honchos, Business Insider’s Henry Blodget is positioned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Product, Old Partners SAP and Accenture are continuing their partnership, this time by offering a product aimed at CMOs to “easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.” Accenture […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time’s Subscriber Data After a successful run with Toyota, Time Inc. hopes to capture more brands with its Engage product, which already counts Johnson & Johnson as a customer. According to Ad Age, Time Engage takes subscriber data and applies it to Web and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trading Desk Expansion Publicis’ VivaKi is continuing its international expansion and opening a regional Activation Centre in Singapore, according to Campaign Asia. This is the second VivaKi Activation Centre, the first being in Amsterdam, with a third being planned for China. Grace Liau will […]
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time bidding (RTB). The average cost per thousand (CPM) for standard ad space purchased via RTB now averages close to 35% more than the average CPM of campaigns booked without RTB […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Logistics Facebook is pressing “auto-play” on its 15 second video ad strategy in users’ newsfeeds in hopes of capturing TV and video ad budget. As the LA Times points out, however, the success of TV ads can largely be attributed to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements, Google wants the world to know it’s keeping things clean too. A DoubleClick blog post details those efforts, including a ban on toolbars that overlay ads and manual and automated […]
