ARCHIVE FOR:

Ad Exchange News

  • Native Scale; Standardizing Mobile

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Scale The native advertising buzz continues to vibrate. In Ad Age, Alex Kantrowitz identifies six top native ad networks and outlines their attributes in a feature piece. The list includes BuzzFeed, Nativo and more. The Media Kitchen’s chief digital officer and venture maven, […]

    Tagged in:
  • OpenX Faces The Music On Traffic Quality

    The rise of programmatic buying has been a boon for some unscrupulous publishers that have learned to game the system by unloading junk ad impressions on exchanges. Now the money grab may be ending as exchange operators respond to improvements in fraud detection and to buyer demands for legit inventory. At least one such player, […]

    Tagged in:
  • Tagging Attribution; Automating Marketing

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the attribution space, which helps marketers understand ad-spend performance across campaigns and channels. Yesterday the company announced a partnership with ecommerce retargeter MyThings. According to the release, through the TagMan partnership, […]

    Tagged in:
  • Adobe Wants To Own Video; Tracking Discounts

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Wants To Own Video (Tech) Watch out comScore, Chartbeat, FreeWheel, BrightCove and Salesforce — Adobe is coming for you! At least that’s what Bill Ingram, VP of Adobe Analytics and Adobe Social, told Adweek in a Q&A. “We’re really about digitizing the word […]

    Tagged in:
  • Yahoo Binging On Startups; Sponsored Content

    Here’s today’s AdExchanger.com news roundup…Want it by email? Sign up here. Yahoo Binging On Startups Yahoo is continuing its startup acquisition binge. The company confirmed on Friday that it would add the team from IQ Engines, an image-recognition tech company, to help the aging photo site Flickr. TechCrunch ruminates that this could be an attempt […]

    Tagged in:
  • Facebook’s Fred Leach Talks Campaign Measurement, Datalogix Partnership

    Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps the key example of this. In one indicator of that program’s importance, the company recently promoted Fred Leach, who helped develop it, to head R&D measurement and partnerships across verticals. […]

  • Funding TagMan; Digital Share

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding TagMan Tag-management company TagMan announced it has raised $5 million in funding ($13 million+ total). It’s an “inside round” led by Greycroft and iNovia, which can be looked at from perspectives such as that existing investors wanted more equity or the company couldn’t […]

    Tagged in:
  • News Corp.'s Programmatic Party; Mobclix For Sale

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. News Corp.’s Programmatic Party News Corp. is taking programmatic into its own hands and launching a programmatic ad exchange. News Corp. Chief Executive Robert Thomson said, “Content aggregators would like to commodify our content, while data scrapers would like to aggregate our audience — […]

    Tagged in:
  • Corporate VC And Agencies; Native Reviews

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Corporate VC And Agencies On his Reaction Wheel blog, Neu Venture Capital investor Jerry Neumann explores the efficacy of corporate VC arms. He was once a member of agency holding company Omnicom’s corp VC team in the 90s. Neumann opines on a deal gone […]

    Tagged in:
  • CRMomentum; Big Data Boss

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMomentum CRM agency/consulting firm Merkle has tapped the “momentum release” format and delivered, well, some revenue momentum numbers yesterday. “In the first half of 2013, Merkle’s net revenue was 20% higher than the same period in 2012, with corresponding EBITDA growth of 76%.  The […]

    Tagged in:
1 334 335 336 337 338 464