Funding TagMan; Digital Share

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Funding TagMan

Tag-management company TagMan announced it has raised $5 million in funding ($13 million+ total). It’s an “inside round” led by Greycroft and iNovia, which can be looked at from perspectives such as that existing investors wanted more equity or the company couldn’t convince outside investors to lead the new funding round so the existing investors stepped in. Only insiders really know. According to the release, some of the funding will go toward bolstering its 300-strong partnership program called STREAM, which was launched late last year. Read more. Invite Media took an inside round before being acquired by Google.

Digital Share

eMarketer reviewed its prognostications for global media spend in a blog post yesterday: “Digital media will gain the most share during the forecast period, rising from 22.3% of total spending in 2012 to nearly a quarter this year and 31.1% by 2017. Mobile alone will grow ad spending even more quickly than digital as a whole; mobile is expected to account for 15.8% of all ad spending by 2017, or $31.1 billion.” Get the graphics.

Earning LinkedIn

Rallyverse, which concentrates on earned media with its social curation platform that helps marketers create messages across the Web, announced a partnership with LinkedIn. According to Adweek, the company combs all of a company’s social media pages as well as third-party content and creates posts for a company complete with images or video that can be published. CEO Joe Doran (once the CEO of Media6Degrees) told Adweek his company answers the question: “How do I find great things to say and share every day, 10 or more times per day, that connect to what people are talking about right now?” Read more.

The Mobile Micro-Session

With the help of a new report by GPShopper’s Alex Muller, Internet Retailer explores the middling conversion rates in mobile — smartphones, specifically — in comparison to desktop. Muller argues that marketers/publishers need to view mobile differently.  From the article: “‘To understand what is taking place, we must first admit that we are observing the emergence of a new digital behavior,’ Muller says. ‘It’s not the at‐home or at‐work PC behavior that we’re accustomed to – mobile devices are generating a distinct behavior that adds net new minutes of traffic. This is because the behavior is characterized by billions of “micro sessions” that take place throughout the day and peak around the evening commute.'” Read it.

Easier Ads

Facebook is making some changes to its image system for ad creation, and its page manager app for Android and iOS. The new updates are outlined in a company blog post, and some of the major features include access to Shutterstock images for free, and the ability to choose multiple images for faster ad creation. Some of the new app features include multiple photo uploads for a single post and the ability to add page admins. Read more.

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