Programmatic buying and RTB in China is a unique market — with publishers controlling a lot of the space — but iPinYou, a local DSP, has had success, even introducing video and mobile DSPs over the past year. Grace Huang, its CEO and co-founder, said about 70% of the company’s clients are Fortune 500 companies. Huang spoke […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. International DSP Revenue Due to regulatory requirements, publicly traded Safeguard Scientifics shares a few tidbits on the state of its investments on a quarterly basis — this includes its investment in US creative ad-tech firm Spongecell and ad platform MediaMath. Beyond trumpeting the payday […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Gets Display One could say that Google’s Product Listing Ads initially brought the sweet nectar of display advertising to Google’s search engine result pages (SERPs). Now, Google’s showing nontraditional display ads for several select advertisers in the SERPs. The New York Times’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adelphic Dives Into Video Mobile ad targeting firm Adelphic is adding mobile video inventory to its mobile ad platform, allowing agency and brand partners to buy and manage mobile video ads programmatically. VivaKi is one of the agencies that will be tapping into Adelphic’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen Buyer Insights to its non-primetime TV ad-buying platform, MediaPost reports. CEO Dave Morgan says, “Having these databases is not new. But they have always been used for research purposes. No […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Prepping For The Holiday Lag Holiday shopping and spending is projected to decrease again this year, according to The New York Times’ Stuart Elliott, so some stores are ramping up efforts to gain foot traffic. Two examples are Premium Outlets in Roseland, NJ, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The timing may speak to the lack of compelling news. In a blog post, there’s no mention of programmatic or real-time bidding (RTB). But, if you’re a behavioral advertising believer, you’ll […]
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?) access to Google’s demand-side platform, DoubleClick Bid Manager, to enable DoubleClick advertisers to dish up retargeted ads on the social network through integration to FBX. A number of DSP partners like […]
From jingles to pop songs, music is one of the oldest advertising vehicles in a marketer’s tool kit. But while most brands use songs in a blanket approach, the New York City-based startup F# (pronounced F-sharp after the music note) is offering ways for brands to create song-infused ads that can be directed at specific […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Confusion Marc Guldimann, co-founder and CEO of Enliken, makes the case for why behavioral advertising is different from information collected by the government for surveillance purposes. In a column for Quartz, Guldimann points out that the types of information and methods are extremely […]
