Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product drumbeat and announced TV conversation targeting for US and UK advertisers. The post explains, “The way TV conversation targeting works is simple: Through our conversation mapping technology, networks and brands […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paid Hire PR company Edelman has hired VivaKi AOD’s Chris Paul to helm its budding paid media practice, according to Ad Age. “The volume of paid work we’re doing is increasing,” said Kevin King, global chair of Edelman’s digital practice group. “It’s happening organically.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pandora’s Ad Network Issues In Digiday, Josh McDermott reports that there’s been some shady mobile ad network business happening through the ad network connections of music service Pandora. McDermott explains, “Thousands of Pandora users recently opted in to a push notification asking them to […]
Enterprise platform technology company Salesforce.com launched its new core platform, Salesforce1, Tuesday at its Dreamforce conference in San Francisco. Salesforce1 is the company’s attempt to build what it has positioned as a “mobile-first” one-stop shop for developers and partner software companies, marketers, salespeople, customer service reps and customers. Salesforce.com built a new platform — with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Video Upswing Programmatic video is growing, but it’s not likely to overtake traditional buying for a couple of years, Magna Global North America President Kristi Argyilan told Ad Age. “Programmatic direct or private marketplaces, they have definitely crossed the chasm. We’re seeing it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic’s Hot Stock Jim Cramer invited Rocket Fuel CEO George John to his CNBC “Mad Money” TV show on Friday. In the process, Cramer offers his take on why ad network 2.0 Rocket Fuel has been successful in the public markets: “Programmatic online advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest API Pinterest has been driving retail referrals like crazy, and is now offering an API allowing websites to display their most popular pins. According to a blog post, the API has been offered to BuzzFeed, ModCloth, Target, Whole Foods, and others. Read the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Time Inc. Time Inc. is going to start serving native ads to more of its sites courtesy of Sharethrough technology, according to Ad Age’s Michael Sebastian. Content is assigned a quality score, based on how much interaction it gets, so that higher scoring […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No More Love For Cookies Google is at work, along with companies such as Microsoft, creating a universal ID for users, but that could create problems for the industry, according to Adweek’s Garett Sloane. Meanwhile, companies like Xaxis are working on a solution, called […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ericsson: Phones Getting Smarter Yesterday, mobile networking company Ericsson released new data and projections on mobile penetration worldwide. Today, the company says smartphones are 25-30% of all mobile phone plans, but account for 55% of mobile phones sold in Q3 2013. Furthermore, mobile subsciptions […]
