Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting MediaMath is shaking up its C-suite to prepare for what the company calls its “next phase,” reports Lara O’Reilly of Business Insider. The demand-side platform is moving executives into new roles and bringing on some new blood for key positions. Read the list of changes. […]
Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Politicizing Innovation President Obama’s United States Digital Service (USDS) is, like many others, uncertain about what a Donald Trump presidency might mean for its organization. While Obama nurtured USDS and acutely understood the importance of technology and innovation, Trump hasn’t made it clear whether he’ll continue […]
With half of all product searches starting on its platform, Amazon is giving Google a run for its money. “There’s an expectation from people who visit Amazon [that] they’re going to find anything they want,” Seth Dallaire, VP of global ad sales at Amazon Media Group, said Wednesday at AdExchanger’s Industry Preview conference in New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Friction Native programmatic startups like ShareThrough, TripleLift and Nativo have raised tens of millions, and native volume has jumped on the exchanges. But native still pales in comparison to the banner biz, reports The Wall Street Journal. Fewer than 10% of marketers running ads on […]
Rubicon Project is closing its intent marketing business, which it entered in 2015 through its $122 million acquisition of Chango, according to a filing with the US Securities and Exchange Commission (SEC). IgnitionOne will pick up Chango’s clients and some of its employees in return for a fee from Rubicon Project. Rubicon Project said the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product? The platform, which spent $50 million last year paying publishers and celebrities to create Live video, is unlikely to renew those contracts, reports Recode’s Kurt Wagner. According to the report, Facebook may now have its […]
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play. […]
Rik van der Kooi, corporate VP of Microsoft advertising sales and marketing, will take the stage Jan. 19 to share Microsoft’s full vision for the future at Industry Preview in New York City. Microsoft is betting on “screenless advertising.” As voice-activated personal assistants like Cortana improve, consumers will use them not only for information, but to buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Commerce Salesforce has integrated its Commerce Cloud with Facebook Dynamic Ads. The integration will ensure that brands using Commerce Cloud will show “the most relevant, in-the-moment product ads in their Facebook or Instagram feeds,” Salesforce wrote in a blog post. Commerce Cloud will connect advertisers’ […]
