AdExchanger's COVID-19 Coverage

The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently.
Our Lives Now
Zoom Happy Hours Are Taking Over Advertising
How To Be An Ad Sales Exec And A Mom During A Pandemic
How Employers Are Taking Care Of Their Workers During COVID-19
Grounded Road Warriors Adapt To Life Without Business Travel
Freelancing During A Pandemic

TV Transformed
As COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

Company Profiles And Business Strategy
Comms In The Age Of Coronavirus: When To Stick With The Plan
Contracts Are Under The Microscope Thanks To COVID-19
Brands Get Creative With Production During COVID-19
How To Avoid A Coronavirus Marketing Fail
MakeSpace Expanded Into Linear TV. Then COVID-19 Happened.
Telemedicine Startup Maven Clinic’s Marketing Plan Shifts To B2C
Crisis Puts Amazon (And Ecommerce) In The Balance
The Ad Council Tries Programmatic For The First Time With A PMP For PSAs
When Your Client Pauses Ad Spend
How To Manage A Multimillion-Dollar Account From Your Sofa

Changing Consumer Trends And Platforms
Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
Chrome Is Rolling Back SameSite Security Changes Because Of Coronavirus
Facebook Shores Up Its Relationship With SMBs
Affiliate Marketing Is A Game Of Chutes And Ladders Right Now

Layoffs And Business Impacts
86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB
Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?
Quarantined: How The Coronavirus Shutdowns Impact Marketers
The Coronavirus Pandemic Is Putting Pressure On Ad Tech
Publisher CPMs Are Down – But Not Everyone’s Equally Affected
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
The Ad Industry Petitions Platforms For Payment Leniency
Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
Dentsu Aegis Network Cuts Employee Salaries By 10%
What Happens To Sports Marketing Budgets Without Sports?
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips
Emarketer: Ad Spend Slowdown In China May Signal What’s To Come Digital Media In Flux
Inside The New York Times’ Ad Business During The Coronavirus Pandemic
Digital Media Changes Course As COVID-19 Rewrites Content Interests
Food52 Leans In As A Haven For Home Cooks
Betches Is Comforting Readers With ‘Quarantainment’
How Wirecutter Is Equipping People For COVID-19
Coronavirus Puts Digital Media In A State Of Flux

Must Read

Marketers

Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.

Publishers

BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

Publishers

People Inc. Says Who Needs Google?

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Programmatic

The MRC Wants Ad Tech To Get Honest About How Auctions Really Work

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.