Quibi, the much-hyped short-form mobile video service, has racked up an exorbitant $1.75 billion in funding ahead of its April 6 launch – closing on a second round of $750 million just last Wednesday. With a bet that people will pay $4.99 per month for 10-minute scripted series supported by ads, Quibi is attracting major […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SXSW Canceled Add SXSW to the spate of festivals, conferences and gatherings canceled due to COVID-19 fears. SXSW was scheduled to start next Friday, but festival organizers pulled the plug following public pressure and a host of companies – including Netflix and Amazon – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Checks For Quibi Quibi, the short-form mobile video app set to launch in April, closed a $750 million round of financing, bringing its total funding to $1.75 billion. The company raised $1 billion in its first funding round in 2018 and planned to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]
In the midst of a three-year turnaround plan, WPP posted lackluster results for Q4 and 2019. Revenues dropped 1.9% in Q4 and 1.6% for 2019, bringing full year revenues to roughly $14 billion. WPP’s stock dropped almost 15%, its sharpest decline since 1992. Most of WPP’s issue stem from North America, where like-for-like revenues dropped […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. What if you found out you were paying for your cell phone data plan twice every month but didn’t know it? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]
Rubicon Project delivered a strong end to 2019 by increasing Q4 revenue by 17% to $48.5 million, the top end of its guidance to investors. The exchange also highlighted its growth in video as it prepares to close its merger with Telaria in early April. Video revenue soared 43% to $28.6 million in 2019. Video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger? Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Writing On The Wal’ Walmart weathered a disappointing holiday sales season on the strength of its relatively new and fast-growing ecommerce business. “Ecom was ahead of plan and stores were behind plan,” Walmart President and CEO Doug McMillon told investors Tuesday during the retailer’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market, […]
Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way to power digital advertising, IAB CEO Randall Rothenberg told members at the IAB Annual Leadership Meeting in Palm Springs, California, Monday. Dubbed “Project Rearc,” for re-architecture, a critical part of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States, […]
LiveRamp earned $102 million in Q4 2019, a 28% YOY increase, the company said in its quarterly earnings report on Wednesday. That’s healthy year-over-year growth, though LiveRamp’s guidance is for revenue acceleration this year of 32% to 33%. Two incoming changes to the digital media ecosystem will have a “seismic impact” on data and advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]
