Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called mobile “the holy grail” for media companies. “Mobile is the Wild West,” Smith said. “It’s where everyone’s scale is coming from, but it’s very difficult to monetize right now.” New […]
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday. These partnerships build on the recent rollout of Fabric, a demand-side platform (DSP) designed to place native ads, used first by Publicis Groupe’s media buying unit VivaKi. The DSP is primarily […]
There’s a long line outside the club – but once you get past the bouncer, there’s no one to dance with. Problems of supply and access have plagued private exchanges even as they grow increasingly popular. There are many reasons for this: Those who want to transact privately using programmatic “pipes” may find little to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]
HubSpot, an independent, Boston-based tech company that built one of the first all-inclusive marketing and sales platforms (at least for the mid-market), began its first day of trading Thursday on the New York Stock Exchange, its share price rising to $33 in early trading. HubSpot – or HUBS, per its new ticker – was valued at close to $759 […]
WPP Group planted a stake Thursday in Rentrak by acquiring $98 million of the media measurement company’s common stock (12.4% of total shares). In return, Rentrak gets Kantar Media’s TV measurement business in the US. WPP also made a $56 million cash investment in the company, which, barring regulatory approval, would give the holding company […]
Once upon a time, Microsoft seemed to be positioning itself as both a publisher, via its network of owned and operated sites, as well as an ad tech provider – sort of like where AOL is today. In 2007, it bought aQuantive for just north of $6 billion, which included major digital marketing players like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native In The Exchange Twitter’s MoPub unwrapped some features to ease native ad operations for developers, courtesy of the June acquisition of Namo Media. Keek, a social app, is one MoPub client seeing increased ad revenue and user engagement thanks to the tweaks. ”Being […]
The confluence of health data and advertising is a privacy-sensitive subject, and marketers have generally been slow to adopt automation in the health care sector. But two Publicis Groupe agencies are looking to bridge the gap between automation and health care marketing. On Wednesday, VivaKi and Publicis Health Media (PHM) unwrapped their programmatic buying solution […]
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will be able to combine comScore’s panel and Census-based data, as well as its impression-level reporting inclusive of “90 of the top 100 properties across the […]
